Davidge in marketing, we market to “the middle” by identifying a clearly defined ideal customer and we talk to that one customer over again. If we end up getting a client outside that core client profile we dont then start to expand our marketing to try cover that tupe of customer m. Everyone’s middle or ideal customer profile is different to fit our business. So i walk through mine - and hopefully it will help you work out yours. Do you want some tips on how to work yours out? #marketing101 #marketingtips #marketingcoach #idealclient #targetmarket Klaver - marketing