Earlier this year I spent two weeks at home recuperating from an operation I chose to have. This was monumental for several reasons. First I haven’t had a length of time like that by myself with no one to look after or do anything for over thirty years. Secondly, it was the first time I felt completely relaxed about spending that time focused on just recuperating, without feeling I needed to swing back into work or back into responsibilities.

But it did come at a cost. Even though I’d covered the basics, it did take me out of action leading up and after the surgery, and it did see us drop in revenue for a short period post surgery. This was due to what I already knew would happen - a delayed reaction to less marketing going on.

Thankfully it all caught up on itself, and the impact was no where near as big as I had feared. Along with this, I also was experiencing a new realization that the business, as much as I love it, and how important it was to me was not nearly as important to me as… ME

Since I made the call to have surgery an bunch of things have changed, and there’s balance in my life. What does that look like as a small business owner, and how has it changed the way I market my business? We cover it all in this week’s episode of MAP IT Marketing. 

Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
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Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia