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MARKETING STRATEGY Episodes

How to build out a marketing strategy for your small business
May 26, 2022

How One Piece of Content a Week Can Become Your Content Strategy Savi…

How one piece of content a week can become your content strategy saviour One of the most common questions I get around marketing is on how to create content that works. I’m going to be completely honest and say that …

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April 14, 2022

Why the Comic Accountant is a Hedgehog Business - with Samir Harith

Samir Harith is not your typical accountant. In his commitment to help small businesses understand accountancy Sam creates cartoons and writes blogs in plain language to help small business owners feel confident when it comes...

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March 31, 2022

Better Sales From Better Marketing- with Chris James

Need help with converting sales from your marketing leads? Chris James is the person to help you. With all the focus on marketing, it’s easy to forget exactly why we’re putting in all this effort. For eCommerce the key is …

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March 24, 2022

Should Pricing Be On Your Website and Other Sticky Questions - with H…

Should you put your pricing on your website as a service provider business? Won’t it turn people off? Expert copywriter Hayley Maxwell focuses on helping coaches, and other service-based business owners write copy that conver...

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Jan. 27, 2022

Writing a Marketing Strategy in 2022

Is writing a marketing strategy is on your to-do list this year? Or are you wanting to refresh your current strategy? Maybe you’re thinking of getting a marketing strategist to help you write a strategy and action plan. If an...

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Dec. 23, 2021

Marketing in 2022 - What To Expect and Know For Digital Marketing

It’s the end of 2021, and 2022 is looming. I’ll tell you what I’d like for the New Year. It’s very simple. Some plans to stay put and work out To have limited change However the last two years have …

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Dec. 8, 2021

Marketing Your Regionally Based Business

It was day one of a new job in a new town. Toni had taken a job at a local radio station in Broome, Western Australia, and a tropical low pass went through and caused damage to buildings and businesses. …

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Dec. 2, 2021

Should Business Owners Check the Source of Their Content?

Several months ago I was watching a Tiktok video about overcrowded beaches in Sydney during lockdown. I was stuck, feeling trapped, in lockdown in Auckland and the rule breaking in Aussie made me feel incensed. I shared it to...

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Nov. 18, 2021

21 Marketing tools that can save you time and money

Find out my favourite tools, apps and online solutions that help us create content, develop materials, and keep the content machine churning without causing us all to burn out. I first started in marketing over twenty years a...

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Aug. 26, 2021

How I Repurpose my Podcast Content

Today I’m sharing with you what content I create from my podcast episodes every week. Learning to repurpose content is a huge step towards creating cohesive, on brand and on track content for your prospective clients to find ...

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Aug. 5, 2021

How to create engaging captions for social media

Today we’re talking social media captions! Years ago, when I was a primary teacher, I discovered that the thing I was worst at teaching was art. And I was great at teaching PE. It was weird, because I love art, …

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July 15, 2021

Managing Marketing Overwhelm

Marketing overwhelm has the power to take us to meltdown. We either freeze, flee or fight and in the end the only thing we don’t do is keep on going on. “Sometimes I need to remember this is not the …

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