Videos

When you learn the basics, you’ll be able to reach your ideal audience with TikTok’s powerful algorithm and create content that builds trust, entertains, and converts. In this value packed webinar we will walk through the following: How TIKTOK fits into your marketing strategy Facts about TIKTOK users How to…

Here are the three key features of a cobverting cobtent marketing strategy. It needs to be : 1. Clear 2. Build trust. 3. Be repeated over and over again. Hitting all three? Which one csn you work on? #smallbusinessowner #contentmarketing #smallbusinessmarketing #contentcreation #sales #nzbusiness

Leaning to see “all life stuff as my work” as a small business owner has helped me: 1.,Prioritise the important stuff. 2. Put my health right up there. 3. Work out what stuff i can outsoyrce to make it possible. 4. Change how i spend my week / work in…

How to make more profit as a small business owner without putting up your prices. ( my column in Stuff today) #profit #smallbusinessowner #smallbusiness #priceincrease #sales #marketing #profitable

Why should your marketing strategy include a focus in customer service? I am so blown away by the custmer care at (Aussie Biz Chic) - i bought this sub for a monthly small biz pck me up and this month it delivered in more ways than one. Investmnt in going…

i love the extras - sometimes they are wok relatd. Sometimes they are indulgence ( the candles and the body scribs? Oh yes) Overall - pretty good additions from (Aussie Biz Chic) #monthlysubscription #subscriptionbox #smallbizaustralia #smallbiznz #aussiebizchic

What is rhe most important asset in my small business? Me! So i invest energy , time, money, effort into looking after it Which includes… Bunking off early on a Friday to go for a walk. #metime #afternoonwalk #smallbusinessowner #autumnvibes #selfcareroutine

Canterbury Friday fun at Ohoka Farmer’s market. This vidit did not disappoint and i loved it! Csme home eith ive oil, goats cheese, sourdough, fresh fush and veges - and a donut! So good. #ohoka #canterbury #farmersmarket #nzshopping #nzmarket #fridayfun #nz

What to attract your ideal customers more? Small business owners - stop ising demographics. Instead - tap into psychographics and how people act, think, livectheir lives. Thrn we have more connection points. Who wants more info on this - ask away and i can help! #targetaudience #smallbusinessowner #nzbusiness #smallbusiness #marketing

Here’s the biggest mistake so many small business owners make You make how to content that’s targeted at people not ready to buy from you yet. And I’ll be honest - I used to be the QUEEN of making this content And you know what? Poeple LOVE IT They want…

Small business owners - dont fall into the comparisonitis trap! You cant tell how well a business is going from their content, their website, their office space. Unless they give you all the details direct, or open their books to you - you can’t compare your business with theirs. I…

Women: which one is preferable to come across in the forest? Even in NZ id prefer a ( very unexplainable) bear. Which… sucks. I think about how my mum and her generation chsmpioned equslity, womens safety. At yet- we are still here Which one would you choose? #manvsbear #nzbush #nzwomen…

Have you just decided you are going to have seasonal dips? And suffer through them every year? Or shall we do something about them? Somemtimes we need to fight against the status quo And do something DIFFERENT to get a DIFFERENT result For me - it was ensuring my content…

Marketing as a small business owner can be confusing! Especislly when there is so mich cobflicting info. There are two core aproaches to building out your strategy. One focuses on account growth first The second on converting sales first. Both are valid. I teach a systems first appeoach. Which one…

Are you making the wrong type of how to content? We used to say people need to know how to do stuff And YES if you’ve got a unique hack - it cna be worth a share but… With so many people doing it And with so many people able…

Small business owners!: Marketing strategy is stull needed if you have a shop or hospitality business . Word of mouth is not what it once was. Its playing russian roulette with your business success. #smallbusiness #smallbusinessowner #smallbusinesscheck #nzbusiness #recession #marketingstrategy

How to content still works as part of your contrnt types as a small business owner. Its just changed. We dont want basic tips. And YOU dont want to build sn audience of free content chasers. So us how to content more selectively Use it to talk to your idesl…

Nz small business owners - feeling weighed down about the recession and how its killing business ? ( recession proofing part 4) We need to work hard to use a mindset shift to find solutions instead of blaming external forces. In every niche or business tupe there are businesses yhriving.…

Small business owners - dont help us think about your competitors! They shouldnt be part of how you define who you are. They shouldnt exist in your marketing or sales process. #smallbusinessowner #smallbusiness #marketing #competitor #sales #elevatorpitch

#onthisday Service based business owners - still not charging what you are worth? You are not a charity. You are not here to help people who dont value your work enough to pay for it. Take yourself seriously. Back yourself #pricingstrategy #valueyourself #servicebasedbusiness #smallbusiness

Small business owners - relate? Sometimes just wsnt to unwind but there is work to be done? #smallbusinessowner #smallbusiness #friday #redwine #podcast

We are not here to change people’s minds. We’re here to capture the people who feel we share the ssame world view, have the same values, have the same beliefs And of course, over time we MIGHT shift some of that But to attract the right people to our business…

Small businesses need to be prepared to evolve and change to survive sometimes. The world changes? We need to too. We moght need to change our business model. The methods. The offer. Dont chase the change. Ride it. We can all adapt and move and change things up to survive…

When everything is wrong in your small business you have two choices: 1. Lie doen and let it die Or 2. Fight. And you dont want to fight. Because you are miserable. But showing up, over and over agsin. Looking happy. Acting with confidence. Digging deep and serving the clients…