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SEO. We all know we need it, but many of us don’t know what it is exactly, and how we make it all happen.
(We also know many people spam us with SEO warnings and offers in our inbox all the time, promising big things if we pay them money to fix it - but that’s another matter entirely! Please do feel free to ignore them!)
Marketing strategist Ben Male loves SEO. Almost as much as he loves his dogs and Crossfit. (and that’s saying something!) What is great about Ben Male is he loves SEO from a people's point of view, rather than from the technical side that many business owners get tied up in.
As another people-y marketer, this episode made me fall a little bit in love with SEO. I’m sure that it will help you do exactly the same thing.
Walk with us as Ben explains what you can do today to improve your marketing and how to keep working at it to help people find you more easily when they need your products or services.
(For anyone with SEO phobia or blocks, I promise you this episode is not a scary one!)
Today we cover
Important Links
Rachel’s free training events in March
Join the My MAP IT Marketing Strategy School
Become a part of our Facebook group
Other recommended Episodes
Marketing tools that save you time and money
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Chief Empathy Officer
I'm a CrossFit Coach, dog lover and trainer, digital marketer and business enthusiast! I'm obsessed with fitness, health & wellness, and longevity! I'm about to start studying to become a clinical nutritionist!
I spent the last 7 years as an entrepreneur, since leaving uni. I started with a dog training business, then CrossFit Coaching then into starting an SEO company with my cousin Steven. We went from Steven being a freelancer into an award-winning inbound marketing agency (called Inbound) within 4 years. We sold, then I created Team Empathy to return to my roots of passion surrounding the sustainability and ethics space.
1) I've been a CrossFit coach for 8 years
2) Team Empathy works with social and environmental impact companies making the world a better place!
Pointers:
- We run on a subscription model, completely different from our industry norm of 6-12 month contracts. We run off trust!
- We're incredibly transparent with our work - showcasing live docs our clients have access to.
- We go above and beyond - we provide holistic marketing coaching alongside our SEO, helping our clients make the right decisions for pursuing growth!
