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Feb. 17, 2022

Hook Them In - How to Capture Interest Fast

With the internet getting noisier and noisier, the quest to get people’s attention is getting harder and harder. We now have three seconds to help people make the call - slow and take a look, or move right along.

What we need is a hook. 

Join your MAP IT Marketing host Rachel Klaver as she explains what a hook is, why we need it, and what the three core types of hooks are.

She’ll then take you through eight common hook ideas, and give you a few hooks you can use right away with your content.

If you know your awesome content isn’t getting the attention it deserves and you know you need that to change, then this episode will help you.

It’s time to get hooked!

 

Today we cover

 

  • What a hook is
  • How hooks have changed over the years
  • Where you should use hooks in your content
  • The three main types of hooks
  • The eight kinds of hooks you can use with any content
  • A selection of hooks any business can use. 

 

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