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For makers and creatives, there's a huge shift that needs to be made when we start to commercialise our art and creations. It’s one thing to create an original, prepare things in small batches.
It’s another thing entirely to think about how you could take what you’ve invested, designed, made and turn it into something that could be mass produced and distributed beyond a market stall.
Anneliese Jozefek owns Tikitibu, a distribution company with a difference - she’s not just a distributor but a coach, strategist and advisor for small business owners who are makers. She’s got an initiate sense of what will or won’t work in the marketplace, knows what you might need to give up to get your products in stores and what you can gain in replacement.
If you’ve ever wondered what you need to know about going big, and scaling up your business as a maker, then this episode is for you.
Anneliese cares for her clients with a passion, wanting them to grow and succeed. Her advice is hard won, hard learned and intensely practical. Her advice is well worth a listen. She offers consulting on creative development, product development and manufacturing and is also open for submission for product distribution.
In this episode we cover:
Other podcasts about product based businesses to listen to
How Primrose and Co moved from markets to selling in stores
Pepper and Me - with Cherie Metcalfe
Important Links
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Become a part of the MAP IT Marketing facebook group
Register interest for Rachel’s content coaching programme
Join the My MAP IT Marketing Strategy School
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Director of Tikitibu Ltd
I have worked with NZ creatives for the pas 12 years and helped develop products in NZ and offshore. we work with over 1600 NZ retailers and we are about to launch offshore next year. I am a surfer, this is how I keep sain. and my favorite thing to do is break rules and disrupt industries
