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If you are the face of your brand, you suddenly find there’s a whole lot of other things you need to think about. And one of them is your wardrobe.
We’ve talked before about home. It is important to have a brand shoot, and wear clothing that reflects your brand in shots. But to really make your brand zing, it will go deeper than that.
Developing (or even just identifying) what your style is, and then how to show that in your clothing can help you send a powerful message about who you are, what you love and how you choose to express that.
Emma John aka EJ is a trained personal stylist who’s passionate about helping women unleash their confidence in themselves through style and specializes working with women in midlife.
Her focus is working with women both face-to-face and in an online setting to help them find their style, make the most of their wardrobe and most importantly - BE THEMSELVES. If it’s helping you feel good, makes you feel happy and good - it’s good for you.
And yes, it is possible to do that even without a massive budget!
One of her pet peeves is people having to try and live up to fashion rules. If it’s something you love and feel good in it, then ignore the rule!
What’s Emma’s style? Well she calls it “Maximalist Chic with a Hint of Head Librarian on Acid style” This means no day is the same and colour is ever present!
In this episode we talk through creating your own style, why it’s so important to use as small business owners who face our brands, the power of feeling good in the clothes you are in, and why it can help you feel better even on the hard days.
Two days before we recorded this podcast two people told me they’d chosen to work with me after learning from me BUT they first started listening and wanting to engage when they noticed my dress first - it told them “This person is my kind of person”
Our brand story can be enhanced by the clothes we wear…
So let’s talk about how you can develop a style that complements your business story.
In this episode we cover:
Important Links
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Become a part of the MAP IT Marketing facebook group
Register interest for Rachel’s content coaching programme
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
Head stylist at SISTERHOOD OF STYLE
Emma John aka (EJ is a trained personal stylist who’s passionate about helping women unleash their confidence in themselves through style and specializes working with women in midlife.
She coaches women through styling sessions - both in person and online. She shares style tips and tricks and provides personalised support and tools to achieve clients personalised looks, working within their budget, lifestyle and current wardrobe.
Emma’s passionate about wearing what you love, having fun with what you wear and ditching any archaic fashion rules you think you need to follow. She wants you to uncover the YOU in your style, letting the clothes take the lead if they need too, or help arm you for the day ahead and help express who you are.
Emma loves to share ideas on Instagram & Facebook and to her newsletter crew - talking about midlife, menopause and after a recent Breast Cancer battle, she’s a vocal advocate for self-checks and mammograms. Her Maximalist Chic with a Hint of Head Librarian on Acid style story means that no day is the same and colour is ever present. But when it comes to her clients, she wants them to uncover what they love and encourages women to “dress for your assets and forget the flaws”
Styling yourself through adversity is now a subject she’s experienced first hand and wants to help others going through their own tough journeys.
1 cool fact about my business: I was 40 when I started SOS. You are never to try something new.
1 cool fact about me - I’m learning to knit
