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When it comes to products on a shelf, what makes someone buy yours (unless it’s a firm favourite they buy all the time” is going to start with the packaging.
Make it something your target market loves, and they’ll even perhaps be shifted from the same old favourite buy, and choose to check out your range instead.
Designing packaging is an art, and so much more goes into it than “I love that font, and that’s my favourite colour.”
Laura Feavearyear, founder and director of Creative Jam has been responsible for the packaging design for brands such as Dose and Co, Lemon Fresh, Dr Feelgood, and Frula Beauty. Her agency specialises in FMCG brands, and packaging design.
What makes Laura’s story so interesting is the rare eye condition she was born with that has left her partially sighted. This has helped her refine designs to make them stand out amongst your competitors.
Laura is so well informed about what it takes to move into Supermarkets, what they are looking for, and the process. In the episode we talk though what you need to be aware of if you are looking to make that move, what to do when deciding on what your packaging should look like, and why it is a good idea to start a regular Supermarket browsing habit.
I was blown away by Laura’s knowledge, and insight in this episode - we could have gone on for hours! If you’ve ever wondered what it takes to be a successful brand, what to think about when it comes to product design, and what the process for getting into supermarkets is, this is the episode for you.
In this episode we cover:
Other podcasts about Linkedin to Listen to
How Primrose and Co moved from markets to selling in stores
Pepper and Me - with Cherie Metcalfe\
Important Links
Check out Laura’s Work on Instagram
Come to Rachel’s Free content strategy workshops
Buy your copy of Be a Spider, Build a Web
Become a part of the MAP IT Marketing facebook group
Register interest for Rachel’s content coaching programme
Join the My MAP IT Marketing Strategy School
See omnystudio.com/listener for privacy information.
Owner and Creative Director of Creative Jam
Mum, entrepreneur, and lover of packaging, laura is the owner and Creative Director of Creative Jam, a small but busy agency specializing in FMCG brands and packaging design. Her work can be found in your local supermarket and worldwide, including well-known brands such as Dose & Co, Lemon Fresh, Frula Beauty, and plenty more.
Laura was born with a very rare eye condition leaving her partially sighted but that's never slowen her down in chasing her dream to be a top-class creative and proving that anyone can do anything if they believe in their talents.
She also has a perfume bottle collection of about 59 different bottles, the first one she got from her grandmother at age 8, which was the spark for a long-term love for packaging.
