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Marketers spend a lot of time talking about digital marketing but there are so many other types of marketing that can have a huge impact on your business. And one of the best things you can do is have a blend of on and offline marketing blended together for the biggest positive impact for your business
Struan Abernathy is the CEO of Reach, a company that provides both Letterbox (aka flyers) and Out of Home marketing (aka billboards, buses and bus shelter advertising). While much of the work at Reach is for larger companies and organizations, there is a lot of learn about the benefits of using letter box marketing in particular, combined with your digital marketing
In today’s podcast we go over what’s working and what’s not for small businesses in this area, why understanding data is key and how you might incorporate letterbox marketing in your own business.
Even if you aren’t planning to run a large campaign, thinking about how print materials can supplement your marketing can really help you get people remembering you, what you do and what you can deliver
Print is not dead. It’s just got more powerful with the blend of print and digital together!
In this episode we cover:
Important Links
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Register interest for Rachel’s content coaching programme
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Chief Executive Officer of Reach NZ
My entire career has been spent in Leadership roles and more recently Governance. I was blessed to have found the Woolworths trainee management program at the tender age of 19 and this laid a foundation of business leadership. I have won awards for workplace culture and held Global CEO positions. The REACH business has transformed over the past 3 years and we are bloody proud how we are turning up for NZ business. We passionately believe in tangible marketing first and digital second. Fun facts ..I own a Triumph motorcycle, used to do showjumping and managed pubs in the UK at one point. I also love playing Poker..I am also the deputy chair of Make A Wish NZ (incoming chair June 23) and sit on 4 boards. This is about giving back to NZ.
