Are you making the wrong type of how to content? We used to say people need to know how to do stuff And YES if you’ve got a unique hack - it cna be worth a share but… With so many people doing it And with so many people able to access AI to write sub par stuff.. It’s not hitting like it used to PLUS - It doesn’t tend to convert to actual paying clients So… What type of how to content do we want? How I work with you How I use the stuff once I’ve bought from you And How TO work with you That’s the type of how to content you need to get the new business coming in #howto #marketing #smallbusiness #contentmarketing #nzbusiness #marketingcoach