We are not here to change people’s minds. We’re here to capture the people who feel we share the ssame world view, have the same values, have the same beliefs And of course, over time we MIGHT shift some of that But to attract the right people to our business we start with talking within common ground. I only want to work with small business owners who accept and understand they SHOULD show their face. Someone else might talk to a different type of customer Neither of us are WRONG - We’re just talking to a different audience. So work out… What does YOUR audience already need to believe about life, love, work and what you do to trust that YOU are the person to help them? #marketing #targetaudience #smallbusiness #nzbusiness #marketingcoach
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