Videos

Video has become such an important part of our marketing. Which is why, when I started to get into it more this year, I sought out an expert to help me with my own presenting. Jason Gunn was kind enough to work with me - and helped me refine my…

People often struggle to understand what off page SEO is and why it's important. If we imagine Auckland and Gisborne as websites it's much easier to understand! ( DISCLAIMER: It doesn't make one city BETTER than the other, just makes one easier to "get to" or find). You can have…

If you haven't got one of these on your website - you need it. A cookie, or facebook pixel helps track all your visitors and then you can retarget them. With only up to 3% of people ready to take action the first time they come to your website, you…

Rachel Klaver back with a new marketing parody, covering Torn by Natalie Imbruglia

If you are using time out, or have used it, and want to use it more effectively, here's my top HACK in making it work better for you, your family and ALSO carve out some super good ME TIME in the process. - from my CONFESSIONS AS A WORKING MOTHER

Want to manage your sick days a little better, and not use them up on all of your kid's sickness? This is what I used to do to get through the winter months as a working single parent of three young children. And it worked - every winter.

Yoda says "there is no try, there is only do." Rachel Klaver says - to do you need to first try. If you're sitting there stuck, just ACT. Write a post and pop it on social. Create your first video. It won't be perfect - but it will be your…

if you've heard of MVP's and you want to give it a go, you need to get the groundwork sorted first, otherwise you'll end up waiting a lot of time on things that won't fire as well as you want them to. Rachel Klaver from Identify gives you a few…

Part One: How to Develop an Automated Sales Funnel. Course developed for small business owners, by NZ Marketing Strategist Rachel Klaver, for The Marketing Toolbox. This course is available at the MASTER BUILDER level. (www.themarketingtoolbox.co.nz)

Part One: How to Create a Really Good Traffic Ad for Facebook. Course developed for small business owners, by NZ Marketing Strategist Rachel Klaver, for the Marketing Toolbox. (toolbox.identifymarketing.co.nz) Join FREE to learn how to create your own strategy and do your own marketing

Part One: Get better at Keyword research for your website and SEO Course developed for small business owners, by NZ Marketing Strategist Rachel Klaver, for The Marketing Toolbox. (www.themarketingtoolbox.co.nz) For The Foreman and The Master Builder. Join and get a 7 days free trial.

If you're about to throw in the towel with your marketing automation software, CRM, accounting platform or whatever you put into your business, first check - did you actually give it the best chance of working? Sometimes it's not the tools or platform that's the problem

Part One: Get better at hashtag research for your instagram. Course developed for small business owners, by NZ Marketing Strategist Rachel Klaver, for The Marketing Toolbox. (www.themarketingtoolbox.co.nz)

Do you stress over every single word, every single post, agonise over your hashtags, and take four days to create a 60 second video? If so... you NEED this.

You can build a business on negativity - but at what cost to your small business? Here are my thoughts on whether it's a good idea and an alternative solution to fighting against cowboys in your industry.

A cuckoo lays their eggs in someone else's nest. If you're putting all your eggs on platforms you don't own (like Facebook for example) you're running the risk of being thrown out and losing it all! So lay eggs everywhere... AND build your own nest!

Find out what's included in The Foreman, our online training membership platform, perfect for small business owners wanting to develop their sales and digital marketing skills

The Marketing Toolbox (www.themarketingtoolbox.co.nz) is an online school helping you, as a small business owner, become a super confident marketer. Whether it's to do it all yourself or just learn from others - this is a 24/7 solution to help you learn the skills you need to run your marketing…

MAP IT is being run all over NZ. It's been created to help small business owners understand how to build a marketing strategy where all the activity relates to your goals, and to each other to get better results. It's a FREE course perfect for NZ small business owners, run…

Everything you do in marketing is connected. If you want to get better results you need to think of your strategy like a spiders web - where you've got lots of little connector points. How are you drawing in your target market? And where?

Here's my two top tips for Linkedin 1. Don't send me a copy and pasted message 2. Don't tag in a bunch of random people to increase your engagement Treat me like a person! Not a target.

OOH I'm grumpy today! If you pay someone to help you with a strategy - you need to use it. If you go to a course, action the points from the course If you read a book that inspires you, take action from it Knowledge and planning ONLY help if…

I don't understand how people have so much time for Coffee meetings, and time for people to "pick their brains for free" If you ask me - I'm going to say no. My time is for my clients, my family and for people interested in working with me. (I give…

If I love your brand and what you do, I am going to follow you all over social ( and email) If you post the same stuff simultaneously across all platforms however, I won’t feel like you want to build a relationship with me - I just will feel shouted…