using your camera, unscreen, and Giphy you can create a free channel of your Gifs to use in your own marketing and also share with others to use in theirs! We use the Rachel Klaver and the Identify Marketing gifs to add to email signatures, for posts on social media,…
Growing a small business works best when we create a loyal community of fans and clients who love us, respect us and refer us - it makes business easier and it makes running a small business more fun. It's not something you can turn on and off again. Building a…
Your Pinterest Header Image helps people work out their core business objectives and reason. it needs to be of pins that directly relate to YOUR business as opposed to someone else's so choose ones from your primary board, or ones that you know will link back to your website/ youtube…
We use ZOHO COnnect to help add value to our clients. We have an INTERNAL ZOHO connect for our teamwork, project management and work boards, along with manuals and guides for our team AND we have an EXTERNAL Zoho Connect to help our clients use our online training, access exclusive…
When you are developing a brand profile for you and your small New Zealand business, you need to consider how you are being perceived but you ALSO need to consider the responsibility of making sure you look after your audience. It might feel good to offload to your people. But…
Bios can be boring - they miss all the best parts out. They miss the essence of who we are. BUT NOT THIS ONE. This is my story about my life and how I came to do what I do, and why I do what I do. This is my…
Creating content is now second nature to me, so I find it hard to teach! But I've broken down the steps I use to create original content, that fits what the people who interact with me most need. You need to know your values, know your audience, and know what…
During this time, and beyond, it is important to build trust, which is why we recommend what we call the Bridge Strategy
Here's a simple process to help you work out what direction to move in, and how to best capitalize on your strengths
It's not just about the website! There are four main moving parts that need to work together for this change to work 1. Website 2. Social media posting 3. Email marketing 4. Facebook Ads (and Google in some cases)
What does a two-year old's temper tantrum have to do with running your business during COVID-19 and beyond? Well, it's all about mindset. Where are you at?
Do you need to change your business model significantly during this time? If you know you need to, and you haven't done it yet - that's COMPLETELY ok. In fact for most of us we need to take a bit of time to make the calls to take us forward…
We believe in supporting businesses, especially during these unstable and uncertain times, but there are a few places we've noticed businesses trip up. Today, Rachel from Identify gives her top three tips for selling during COVID-19 and going forward. If you are looking for more support, we have free online…
During this time of uncertainty, small business can feel like they are standing on shaky legs. Today on The Cafe, Melanie Homer talks to Rachel Klaver on what small business can do to weather this storm. Want to see more? Get in touch at https://www.identifymarketing.co.nz/
In today's Marketers I Love, Rachel is joined by Tash McGill from The Transformationist. Have you taken the time to work out what your actual values are? (Not the ones on your website, you threw up there because everyone said you should). Knowing our values, living our values and then…
Tanya talks to Rachel about what we've done with her business, and what the positive effect our work together on her marketing strategy, action plan and coaching to take action has been
I teach that you should build a web, not a funnel because funnels are slippery slides and most people rest, and need sticky stops along the way instead. So here's a wee song to remember to build a web... just make sure you stay a nice spider.
Here's a super easy way to remove a background from your images, using canva (you need a pro account). This saves me so much time in making marketing images! It's awesome
Marketers love to use the word funnel. I'm not personally a fan, as it gives this idea that we're just trying to pour as many people in as possible, and hope they come out the other side! (and buy) I prefer to use the idea of a sticky web The…
This is a common question! The first thing is there is no ONE right time to post for every business. You need to work it out for yourself and what your target market is doing - and we can work that out in a range of different ways.
Facebook wants the longer videos. But longer videos need to be really awesome to keep people engaged! And so sometimes shorter videos work best. There are some video lengths you do need to be aware of however, across the different platforms. We post our long podcast videos as premieres on…
Lots of people do! And a lot of marketers tell them too. Because it's easy, and at least you are posting! But I personally believe we shouldn't. I'm all for using the same post more than once across all platforms. But if we respect our audience, we don't post the…
It's tempting to add a link in every social media post to link back to your website (or youtube channel!) but social platforms don't like people leaving them so they tend to throttle reach and stop that post getting out to so many people. Rachel Klaver explains this and when…
When you are just starting out using social media, the idea that you've got to come up with a lot of content can feel very daunting! So it makes sense to use posts more than once right? Right - but they are some things you need to be aware of…
