Google My Business (GMB) is one of the best resources available to businesses - plus, it's free! Not just a SEO tool, GMB allows your customers to find and connect with you
We get so stuck on how we should be marketing, we stop ensuring we're talking with the right people, building trust, and developing relationships in our marketing activity. Johny O'Donnell from ShiftOn is shifting the description of marketing to communication with his clients to help them understand how important it…
Do you remember those choose your own adventure books? The childhood staples are surprisingly similar to how marketing automation should work - take your customers on an adventure with you with successful automation.
What is your USP? USP or unique selling proposition is what sets you apart from your competitors, so it is super important to know what it is! Today, Rachel from Identify Marketing talks about getting started on creating your USP
Today, Rachel Klaver is joined by Corey Hinde from Good Oil Marketing. Together they discuss one of the greatest resources for small businesses: Google My Business, and how it is essential for New Zealand businesses. Want to see more? Corey Hinde https://www.facebook.com/goodoilmarketingfuel/ https://goodoil.marketing/ Rachel Klaver https://www.facebook.com/Identifymarketing/ https://www.identifymarketing.co.nz/
Want to annoy your marketer? Tell them this! But why? Rachel Klaver goes through one of her top tips for getting your business known.
Welcome, 2020! Business owners are busy, but that shouldn't get in the way of your content creation. Rachel Klaver shares her top tip for easy blog creation for a more productive year.
Rachel Klaver from Identify Marketing shows what she uses to get the most out of her Instagram bio, and how you can too! Want to See More? https://www.identifymarketing.co.nz/ https://www.facebook.com/Identifymarketing/
In episode 3 of Marketers I Love, Rachel Klaver is joined by Leah Harold from Little Biz Online to discuss web development, what you need to know before engaging a web developer and the importance of fluidity as an e-commerce site. Want to See More? Leah Harold: https://www.littlebizonline.co.nz/ https://www.facebook.com/littlebizonline Rachel…
Rachel Klaver catches up with Cait Taylor from Chasing Cait, to see the full podcast click below https://www.podomatic.com/podcasts/timetoidentify/episodes/2019-09-10T22_54_25-07_00 Cait runs a successful personal styling company helping women feel better in the clothes they're in. With her fashion background, mixed with her down to earth style (and the fact she's living…
Join Campbell Hastie from the Go2Guys and Identify's Rachel Klaver talking about getting first-time buyers into the market, and more. Listen to the full podcast at: https://www.podomatic.com/podcasts/timetoidentify/episodes/2019-09-19T21_20_36-07_00 Campbell decided to focus on helping first home buyers during the GFC, when people were struggling, losing jobs, and things looked dark. Was…
Today, Shelly Davies joins Rachel from Identify to talk the past, present, and all the badassery to come! Listen to the full podcast at: https://www.podomatic.com/podcasts/timetoidentify/episodes/2019-11-28T11_31_30-08_00 Superstar trainer in how to communicate like a real person (instead of creating emails using corporate speak), Ambassador in Badassery, Motivational powerhouse and straight shooter…
In this new podcast, Rachel Klaver from Identify Marketing talks to Evie Kemp about creativity, Instagram and building a business on passion. Listen to the full podcast here: https://www.podomatic.com/podcasts/timetoidentify/episodes/2019-12-08T20_04_58-08_00 Evie Kemp is a New Zealand based creative who's able to take her talents and apply them to a huge range…
Today, in the latest instalment of Rachel Klaver's 'Marketers I Love', Mike Clark from Thinkright joins the podcast to discuss the important of internal marketing. Want to see more? Mike Clark: https://www.thinkright.co.nz/ https://www.facebook.com/thinkrightnz/?fref=ts Rachel Klaver: https://www.identifymarketing.co.nz/ https://www.facebook.com/Identifymarketing/
In the first instalment of Rachel Klaver's 'Marketers I Love', she catches up with Brie from Simple Life Social to talk everything social from posting, to the importance of doing what Facebook and Instagram want. Want to see more from these two? Brie: https://www.simplelifesocial.com/ http://www.facebook.com/simplelifesocial Rachel: https://www.identifymarketing.co.nz/ https://www.facebook.com/Identifymarketing/
Lots of marketers (including myself) spend a lot of time talking about digital marketing, and social media. It's become a big part of many marketing plans, but that doesn't mean it's ALL of your marketing plan. Remember to take a look at everything you need to do - and make…
I use social media to market my business. I teach other business owners to use it But from a personal level - I'm not really a fan! And you don't need to. Marketing isn't about what you like. It's what about what the people you are marketing to like!
Video has become such an important part of our marketing. Which is why, when I started to get into it more this year, I sought out an expert to help me with my own presenting. Jason Gunn was kind enough to work with me - and helped me refine my…
People often struggle to understand what off page SEO is and why it's important. If we imagine Auckland and Gisborne as websites it's much easier to understand! ( DISCLAIMER: It doesn't make one city BETTER than the other, just makes one easier to "get to" or find). You can have…
If you haven't got one of these on your website - you need it. A cookie, or facebook pixel helps track all your visitors and then you can retarget them. With only up to 3% of people ready to take action the first time they come to your website, you…
Rachel Klaver back with a new marketing parody, covering Torn by Natalie Imbruglia
If you are using time out, or have used it, and want to use it more effectively, here's my top HACK in making it work better for you, your family and ALSO carve out some super good ME TIME in the process. - from my CONFESSIONS AS A WORKING MOTHER
Want to manage your sick days a little better, and not use them up on all of your kid's sickness? This is what I used to do to get through the winter months as a working single parent of three young children. And it worked - every winter.
Yoda says "there is no try, there is only do." Rachel Klaver says - to do you need to first try. If you're sitting there stuck, just ACT. Write a post and pop it on social. Create your first video. It won't be perfect - but it will be your…
