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Jan. 7, 2020

Top Tip for Creating Blogs Easily for Your Business

Welcome, 2020! Business owners are busy, but that shouldn't get in the way of your content creation. Rachel Klaver shares her top tip for easy blog creation for a more productive year.

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Dec. 10, 2019

Using Bio.FM for Instagram

Rachel Klaver from Identify Marketing shows what she uses to get the most out of her Instagram bio, and how you can too! Want to See More? https://www.identifymarketing.co.nz/ https://www.facebook.com/Identifymarketing/

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Dec. 10, 2019

Marketers I Love: Leah Harold from Little Biz Online on Creating Your Online Space

In episode 3 of Marketers I Love, Rachel Klaver is joined by Leah Harold from Little Biz Online to discuss web development, what you need to know before engaging a web developer and the importance of fluidity as an e-commerce site. Want to See More? Leah Harold: https://www.littlebizonline.co.nz/ https://www.facebook.com/littlebizonline Rachel…

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Dec. 9, 2019

Business Styled Hey Way - an interview with Stylist Caitlin Taylor - Promo

Rachel Klaver catches up with Cait Taylor from Chasing Cait, to see the full podcast click below https://www.podomatic.com/podcasts/timetoidentify/episodes/2019-09-10T22_54_25-07_00 Cait runs a successful personal styling company helping women feel better in the clothes they're in. With her fashion background, mixed with her down to earth style (and the fact she's living…

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Dec. 9, 2019

Helping Them Get On The Ladder - An interview with Campbell Hastie from Go2Guys - Promo

Join Campbell Hastie from the Go2Guys and Identify's Rachel Klaver talking about getting first-time buyers into the market, and more. Listen to the full podcast at: https://www.podomatic.com/podcasts/timetoidentify/episodes/2019-09-19T21_20_36-07_00 Campbell decided to focus on helping first home buyers during the GFC, when people were struggling, losing jobs, and things looked dark. Was…

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Dec. 9, 2019

You Need To Hear Her Roar - an Interview with Shelly Davies - Promo

Today, Shelly Davies joins Rachel from Identify to talk the past, present, and all the badassery to come! Listen to the full podcast at: https://www.podomatic.com/podcasts/timetoidentify/episodes/2019-11-28T11_31_30-08_00 Superstar trainer in how to communicate like a real person (instead of creating emails using corporate speak), Ambassador in Badassery, Motivational powerhouse and straight shooter…

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Dec. 9, 2019

The Business of An Artistic Life - An interview with Evie Kemp - Promo

In this new podcast, Rachel Klaver from Identify Marketing talks to Evie Kemp about creativity, Instagram and building a business on passion. Listen to the full podcast here: https://www.podomatic.com/podcasts/timetoidentify/episodes/2019-12-08T20_04_58-08_00 Evie Kemp is a New Zealand based creative who's able to take her talents and apply them to a huge range…

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Nov. 12, 2019

Marketers I Love: Mike Clark from Thinkright and the importance of Internal Marketing

Today, in the latest instalment of Rachel Klaver's 'Marketers I Love', Mike Clark from Thinkright joins the podcast to discuss the important of internal marketing. Want to see more? Mike Clark: https://www.thinkright.co.nz/ https://www.facebook.com/thinkrightnz/?fref=ts Rachel Klaver: https://www.identifymarketing.co.nz/ https://www.facebook.com/Identifymarketing/

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Nov. 4, 2019

Rachel Klaver talks to Brie from Simple Life Social about IGTV, Social Media Posting and More

In the first instalment of Rachel Klaver's 'Marketers I Love', she catches up with Brie from Simple Life Social to talk everything social from posting, to the importance of doing what Facebook and Instagram want. Want to see more from these two? Brie: https://www.simplelifesocial.com/ http://www.facebook.com/simplelifesocial Rachel: https://www.identifymarketing.co.nz/ https://www.facebook.com/Identifymarketing/

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July 21, 2019

Thinking Beyond Social Meda and Digital Marketing for Your Business.

Lots of marketers (including myself) spend a lot of time talking about digital marketing, and social media. It's become a big part of many marketing plans, but that doesn't mean it's ALL of your marketing plan. Remember to take a look at everything you need to do - and make…

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July 21, 2019

Why Your Feelings About Social Media Do Not Count When Planning Your Marketing

I use social media to market my business. I teach other business owners to use it But from a personal level - I'm not really a fan! And you don't need to. Marketing isn't about what you like. It's what about what the people you are marketing to like!

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July 21, 2019

How Jason Gunn helped me develop my speaking and video presenting skills

Video has become such an important part of our marketing. Which is why, when I started to get into it more this year, I sought out an expert to help me with my own presenting. Jason Gunn was kind enough to work with me - and helped me refine my…

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June 12, 2019

If Auckland and Gisborne Were Websites, Which One Would Have Better Off-Page SEO?

People often struggle to understand what off page SEO is and why it's important. If we imagine Auckland and Gisborne as websites it's much easier to understand! ( DISCLAIMER: It doesn't make one city BETTER than the other, just makes one easier to "get to" or find). You can have…

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June 12, 2019

Your Website Needs a Cookie - Marketing Tip from Rachel Klaver

If you haven't got one of these on your website - you need it. A cookie, or facebook pixel helps track all your visitors and then you can retarget them. With only up to 3% of people ready to take action the first time they come to your website, you…

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June 10, 2019

"I'm all out of Cash" - Marketing Parody

Rachel Klaver back with a new marketing parody, covering Torn by Natalie Imbruglia

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May 24, 2019

Working Parent Tip: A Better Way to Use Time Out, by Rachel Klaver

If you are using time out, or have used it, and want to use it more effectively, here's my top HACK in making it work better for you, your family and ALSO carve out some super good ME TIME in the process. - from my CONFESSIONS AS A WORKING MOTHER

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May 24, 2019

Working Parent Tip: Reduce sick days hack by Rachel Klaver

Want to manage your sick days a little better, and not use them up on all of your kid's sickness? This is what I used to do to get through the winter months as a working single parent of three young children. And it worked - every winter.

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May 23, 2019

Try Marketing Parody by Rachel Klaver

Yoda says "there is no try, there is only do." Rachel Klaver says - to do you need to first try. If you're sitting there stuck, just ACT. Write a post and pop it on social. Create your first video. It won't be perfect - but it will be your…

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May 19, 2019

Minimum Viable Products (MVP ) - How to make them work better.

if you've heard of MVP's and you want to give it a go, you need to get the groundwork sorted first, otherwise you'll end up waiting a lot of time on things that won't fire as well as you want them to. Rachel Klaver from Identify gives you a few…

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May 18, 2019

How to Develop an Automated Sales Funnel Part 1 - From The Marketing Toolbox

Part One: How to Develop an Automated Sales Funnel. Course developed for small business owners, by NZ Marketing Strategist Rachel Klaver, for The Marketing Toolbox. This course is available at the MASTER BUILDER level. (www.themarketingtoolbox.co.nz)

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May 18, 2019

How to create a REALLY good Facebook Traffic Ad for NZ Businesses Part 1 for Marketing Toolbox

Part One: How to Create a Really Good Traffic Ad for Facebook. Course developed for small business owners, by NZ Marketing Strategist Rachel Klaver, for the Marketing Toolbox. (toolbox.identifymarketing.co.nz) Join FREE to learn how to create your own strategy and do your own marketing

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May 18, 2019

Getting Started with Keyword Research Part 1 - The Marketing Toolbox by Rachel Klaver

Part One: Get better at Keyword research for your website and SEO Course developed for small business owners, by NZ Marketing Strategist Rachel Klaver, for The Marketing Toolbox. (www.themarketingtoolbox.co.nz) For The Foreman and The Master Builder. Join and get a 7 days free trial.

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May 18, 2019

Before you blame the tools - check the implementation (Marketing tip)

If you're about to throw in the towel with your marketing automation software, CRM, accounting platform or whatever you put into your business, first check - did you actually give it the best chance of working? Sometimes it's not the tools or platform that's the problem

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May 18, 2019

Getting Started with Hashtag Research Pt1 - The Marketing Toolbox, by Rachel Klaver

Part One: Get better at hashtag research for your instagram. Course developed for small business owners, by NZ Marketing Strategist Rachel Klaver, for The Marketing Toolbox. (www.themarketingtoolbox.co.nz)

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