I have been writing blogs for over 20 years. Which seems crazy! And yes, I can see you thinking about what year we are in now and wondering if there were even blogs that long ago – there were. I first started writing blogs with internet marketers who were trying…
I have been involved in social media, in many different forms, for years and years. And one thing I can promise you is that your business is not boring – even if you think it is. I often find myself working with business owners who tell me that the reason…
Out of all of the ways we can make big gains for our clients, the one that leads to the most success is helping them to learn how to narrow their focus, i.e. narrow the arrow So many business owners start off with a really great idea and are quite…
STOP! Before you buy that business, check you’re getting everything These days, some of a businesses most valuable assets are intangible. Like social media accounts, website logins, CRM (customer relationship management) software logins, email newsletter lists. Because without all of these details being handed over when the sale of a…
Marketing overwhelm has the power to take us to meltdown. We either freeze, flee or fight and in the end the only thing we don’t do is keep on going on. “Sometimes I need to remember this is not the time to learn that new thing because it’s not a…
using Canvas content planner is one of the easy ways to help us your material and post it directly onto social media without having any weird links. And it is part of the Pro. So we're just going to come through if you come under home at the left hand…
If you are building a stage, sometimes you have only got one or two people in the audience, and other times you’ll have hundreds or even thousands. Let them come in their own time by being consistent and continuing to build that stage. If your message is clear and consistent…
Welcome to Episode 12 of MAP IT MARKETING The demand for our attention is growing everyday. So how do we stand out in a crowd of voices? Today I’m so excited to introduce to you Lise from Curvature clothing, who’s instagram stories are often one of my favourite ways to…
Here’s how you need to see content marketing - as a long term investment into your audience
Adam Mosseri has been talking about what’s changing on Instagram for users and businesses right now. This is part one of seven
Adam Mosseri has been opening up how Instagram works and what’s changing on the platform This is part one of a series of seven
Using FAQs to help you convert more customers I was taught this great analogy, that feels a little poignant these days with my overseas air travel currently non-existent, but it’s still a great way to teach why it’s so important to remove the barriers to help make it easy for…
I had a terrifying experience with a goat as a child But goats in trees is a great way to help you understand the magic of talking about your business Tune into MAP IT Marketing podcast episode 10 and find out more
Living by your own strong ethics around consumerism and the environment while growing a manufacturing and ecommerce business is not without its challenges. Our guest today - Sarah Primrose, the creator and founder of Primrose and Co has managed to do just that, and successfully moved her business from one…
When marketing remember: You’re a goat in a tree I’m captivated by the goats in Morocco that climb trees. There they are, doing what they do every day, walking out across the branches and enchanting people all over the world, as well as helping create argan oil. Before Covid-19, tourists…
During episode nine we discuss the following: How Jo went from working with anyone to working with a very specific group of business owners The importance of having the same values as your outsourced partners Why making sure your offer is clear and easy to understand is crucial What barriers…
Redefining your perfect niche by "Narrowing the Arrow" With Rachel Klaver I used to spend a lot of time getting clients to create a customer avatar/ target persona. It’s something that big companies spend a huge amount of time on- and it’s often because they are trying to find the…
So we're covering tools you can use for Instagram. And one of the best ones is obviously Canva, which is a free tool, but I do recommend the paid one. It means that you can actually schedule in here if you want to. And it's a lot of information, but…
So this is flicktech and I'm absolutely loving it. It's helping me put my hashtags together. It's happening may make things better in terms of what I'm working with. And I can use it with an app on my phone to copy and paste the hashtags that I've researched. It…
I've been using DEMIO since January and really love it. Last year I was using WebinarNinja which was great - but we kept on having issues with our CRM integration and I couldn't sync it with Eventbrite. DEMIO makes it it easy for me to use it alongside Active Campaign…
MIM EP 3: How to make brains stop and pay attention to your personal brand Guest: Lauren Clemett Lauren Clemett was an already successful business owner of a marketing agency specialising in working with professionals building a personal brand. But it wasn’t until she sharted showing what she could do…
🤷♀️ FACEBOOK ADS: Here is why we make you jump through a pile of hoops to do them with us. ( especially for e-commerce funnels - a traffic ad for a local business is simple compared to this!) 1. We want results. That’s it. So we are a “strategy first”…
Hello and welcome to map it marketing. This is the very first episode of my podcast, Map it marketing with me, your host, Rachel Klaver. I'm a marketer that owns a marketing agency that helps small business owners become more/confident and capable of their marketing and I'm super excited to…
