Tanya talks to Rachel about what we've done with her business, and what the positive effect our work together on her marketing strategy, action plan and coaching to take action has been
I teach that you should build a web, not a funnel because funnels are slippery slides and most people rest, and need sticky stops along the way instead. So here's a wee song to remember to build a web... just make sure you stay a nice spider.
Here's a super easy way to remove a background from your images, using canva (you need a pro account). This saves me so much time in making marketing images! It's awesome
Marketers love to use the word funnel. I'm not personally a fan, as it gives this idea that we're just trying to pour as many people in as possible, and hope they come out the other side! (and buy) I prefer to use the idea of a sticky web The…
This is a common question! The first thing is there is no ONE right time to post for every business. You need to work it out for yourself and what your target market is doing - and we can work that out in a range of different ways.
Facebook wants the longer videos. But longer videos need to be really awesome to keep people engaged! And so sometimes shorter videos work best. There are some video lengths you do need to be aware of however, across the different platforms. We post our long podcast videos as premieres on…
Lots of people do! And a lot of marketers tell them too. Because it's easy, and at least you are posting! But I personally believe we shouldn't. I'm all for using the same post more than once across all platforms. But if we respect our audience, we don't post the…
It's tempting to add a link in every social media post to link back to your website (or youtube channel!) but social platforms don't like people leaving them so they tend to throttle reach and stop that post getting out to so many people. Rachel Klaver explains this and when…
When you are just starting out using social media, the idea that you've got to come up with a lot of content can feel very daunting! So it makes sense to use posts more than once right? Right - but they are some things you need to be aware of…
Hashtag use varies from platform to platform. Rachel Klaver from Identify covers best use for Facebook, Instagram and Linked and why they can help you get your posts and content out to more people
If you are wondering whether you should use emojis in your marketing, here's some tips, ideas and guidelines to help you work through it all
Have you heard you need to comment on other people's posts on social media to grow your business? Why do we need to do that and what does it do? Does it really help you and your business?
If you don't know what a blog is and why you need it, this will help you. Rachel Klaver from Identify Marketing walks you through what it is, why you need it, and what you might need to consider when writing one.
If you want your Facebook Ads to work better you might need to focus on improving your Facebook and Instagram engagement (think about what you post) and improve your SEO. Why? Because it all works together. Here's a video explaining why
Today Rachel Klaver from Identify Marketing is joined by Chris Brogan in the latest episode of Marketers I Love. Chris Brogan owns StoryLeader - teaching business leaders how to use storytelling to help them demonstrate the mission the company is working towards, to inspire and see their teams grow, and…
Rachel Klaver from Identify Marketing walks you through posting a video onto Instagram TV. Find out how to post and schedule your videos onto Instagram TV, including adding a cover image and why you should even think about using IGTV in the first place! (And how scheduling your IGTV videos…
Want to use Instagram on a bigger screen? It's super easy! Open your account in Instagram on your chrome window, and follow the simple instructions So good! Want to see more? Head to https://www.identifymarketing.co.nz/
We use Kapwing as a super easy to use service to help create video content. It's free for storage up to 7 days or $20 a month if you want them to store your videos (it's pretty reasonable) It's got lots of cool features and is well wroth exploring as…
Google My Business (GMB) is one of the best resources available to businesses - plus, it's free! Not just a SEO tool, GMB allows your customers to find and connect with you
We get so stuck on how we should be marketing, we stop ensuring we're talking with the right people, building trust, and developing relationships in our marketing activity. Johny O'Donnell from ShiftOn is shifting the description of marketing to communication with his clients to help them understand how important it…
Do you remember those choose your own adventure books? The childhood staples are surprisingly similar to how marketing automation should work - take your customers on an adventure with you with successful automation.
What is your USP? USP or unique selling proposition is what sets you apart from your competitors, so it is super important to know what it is! Today, Rachel from Identify Marketing talks about getting started on creating your USP
Today, Rachel Klaver is joined by Corey Hinde from Good Oil Marketing. Together they discuss one of the greatest resources for small businesses: Google My Business, and how it is essential for New Zealand businesses. Want to see more? Corey Hinde https://www.facebook.com/goodoilmarketingfuel/ https://goodoil.marketing/ Rachel Klaver https://www.facebook.com/Identifymarketing/ https://www.identifymarketing.co.nz/
Want to annoy your marketer? Tell them this! But why? Rachel Klaver goes through one of her top tips for getting your business known.
