We often worrry about how often we should send marketing emails. The truth is it's not about us. It's about the person getting the email. If they love us, they'll want lots. If they don't even one is too many. My marketing strategy clients will often say they don't want…
I moved to Taiwan 18 years ago and learned that if you wanted to get what you need/ want, you needed to talk the language of the people you needed something from - instead of expecting them to work out what you were saying in your own language. I went…
One of the most powerful things I ever did was to stop waiting. Waiting for someone to see me, waiting for someone to pick me. I chose instead to pick myself, to back myself. And from that, the magic started to happen and marketing for us began to really work…
When it comes to running I can do it - but I run like a Heffalump. It doesn't mean I can't do it, or that I should quit! It does mean that I'm probably never going to be a world-renowned runner. And that's ok because I don't need to be.…
Rachel Klaver talks through what it is, and if you need one.
Profit First is a book I recommend to most of the clients I get to work with (Including the amazing Shelly Davies) It's impacted our business in a hugely beneficial way. Shelly and I walk through the impact it's had on OUR business and why we both say it's a…
There are many business owners out there who still don't feel confident in using Facebook and Instagram. That's completely ok! This webinar by Rachel Klaver from Identify walks you through how to set up a Facebook page, create a post, schedule a post using creator studio, set up an Instagram…
Creator Studio on business.facebook.com is a free and useful tool to help you schedule your social media, and load up videos. This is how you load up videos on social media to help grow your small NZ business, using a free social media scheduling tool. This video is part of…
using your camera, unscreen, and Giphy you can create a free channel of your Gifs to use in your own marketing and also share with others to use in theirs! We use the Rachel Klaver and the Identify Marketing gifs to add to email signatures, for posts on social media,…
Growing a small business works best when we create a loyal community of fans and clients who love us, respect us and refer us - it makes business easier and it makes running a small business more fun. It's not something you can turn on and off again. Building a…
Your Pinterest Header Image helps people work out their core business objectives and reason. it needs to be of pins that directly relate to YOUR business as opposed to someone else's so choose ones from your primary board, or ones that you know will link back to your website/ youtube…
We use ZOHO COnnect to help add value to our clients. We have an INTERNAL ZOHO connect for our teamwork, project management and work boards, along with manuals and guides for our team AND we have an EXTERNAL Zoho Connect to help our clients use our online training, access exclusive…
When you are developing a brand profile for you and your small New Zealand business, you need to consider how you are being perceived but you ALSO need to consider the responsibility of making sure you look after your audience. It might feel good to offload to your people. But…
Bios can be boring - they miss all the best parts out. They miss the essence of who we are. BUT NOT THIS ONE. This is my story about my life and how I came to do what I do, and why I do what I do. This is my…
Creating content is now second nature to me, so I find it hard to teach! But I've broken down the steps I use to create original content, that fits what the people who interact with me most need. You need to know your values, know your audience, and know what…
During this time, and beyond, it is important to build trust, which is why we recommend what we call the Bridge Strategy
Here's a simple process to help you work out what direction to move in, and how to best capitalize on your strengths
It's not just about the website! There are four main moving parts that need to work together for this change to work 1. Website 2. Social media posting 3. Email marketing 4. Facebook Ads (and Google in some cases)
What does a two-year old's temper tantrum have to do with running your business during COVID-19 and beyond? Well, it's all about mindset. Where are you at?
Do you need to change your business model significantly during this time? If you know you need to, and you haven't done it yet - that's COMPLETELY ok. In fact for most of us we need to take a bit of time to make the calls to take us forward…
We believe in supporting businesses, especially during these unstable and uncertain times, but there are a few places we've noticed businesses trip up. Today, Rachel from Identify gives her top three tips for selling during COVID-19 and going forward. If you are looking for more support, we have free online…
During this time of uncertainty, small business can feel like they are standing on shaky legs. Today on The Cafe, Melanie Homer talks to Rachel Klaver on what small business can do to weather this storm. Want to see more? Get in touch at https://www.identifymarketing.co.nz/
In today's Marketers I Love, Rachel is joined by Tash McGill from The Transformationist. Have you taken the time to work out what your actual values are? (Not the ones on your website, you threw up there because everyone said you should). Knowing our values, living our values and then…
