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Videos

March 26, 2021

How to become more comfortable using video for your small business #shorts

🤚 Who feels uncomfortable when doing video? Like any relationship, it often comes down to time! The more time you spend in front of it, the better you feel! If the camera was a person, would the way you talk in front of it ( to it) match how you…

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March 26, 2021

What you need more than great marketing tactics #shorts

I love learning marketing tricks and tips But it means nothing without a really clear and focussed marketing strategy that helps you stay focussed on who you are marketing to and what you are tell them you do! Start with a marketing strategy ( and we can help with that!

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March 26, 2021

Content creation: start with a blog then repurpose it! #shorts

Use our system ( as seen in this infographic) to take your blog content and repurpose it across different platforms, keeping your message on point and focussed. This is one of the many infographics our small business ownerclients get to help them understand marketing strategy for their business It comes…

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March 26, 2021

How to fix your Instagram shopping issue #shorts

If you can’t use Instagram shopping since you turned on two factor authentication to sort out your biz Facebook - here is the fix! You need to turn 2fa on in Insta too!

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March 26, 2021

How to create inserts with pip in InShot #shorts

I use InShot for all my video content shot on my phone Here is one of the ways you can make it more interactive and it’s easy ( this is double speed. It took me 59 seconds to do)

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March 26, 2021

How to get started on video #shorts

Here’s how I improve my skills - I play, I test, I experiment, I fail, I get better

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March 21, 2021

ZOHO Sales IQ Chat, tracking and client acquisition

ZOHO Sales IQ helps with two core functions of your marketing 1. It provides chat on your website, that can be answered through a desktop or mobile app 2. It tracks visitor behaviour 3. It creates a history of behaviour once they become a lead We love using and helping…

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March 21, 2021

Getting Started with Facebook Ads

Walk through how to set up business manager, setting up a pixel, what's involved in facebook business manager and how to set up an ad (if you want to fastforward to the ad building, it's at about 1:10

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March 21, 2021

ActiveCampaign: HOW we're sending weekly emails to everyone except one big group

People often ask "how do I not send too many emails?" when emailing your list (from anywhere but for this it's Active Campaign) Some of our contacts are getting quite a few emails at the moment as some people are coming to weekly webinars. Each webinar has its own nurture…

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March 14, 2021

Zoho Social A brief overview and how to create and schedule a post for Instagram

We are ZOHO partners and so we use Zoho ourselves for our own marketing agency, I wanted to walk through with you how we use Zoho social to help us with our business. This zoho social demo will show you how we use zoho social. Now, we don't post everything…

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March 14, 2021

ZOHO ONE Using Zoho Connect How we use it internally and externally as an agency Captioned by Zubt

ZOHO CRM is onyl one part of the ZOHO ONE package - and working several of the apps and tools together helps you to provide a better running business, and furuther opportunity to grow brand loyalty and teamwork across your business model Today I wanted to show you a little…

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March 12, 2021

Marketing Strategy for small businesses: Be a Spider, Build a Web

It's a Rachel Klaver classic! Be a spider - build a web! If you want to succeed in marketing, you need to think like a spider and build a web. 🕷️ When I started to use the phrase “Be a spider, build a web” I decided to find out how…

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March 12, 2021

Perfection isn't a beginners sport when it comes to digital marketing content!

Hey! How you going about all this pressure and stuff around? You know, like how people like me harp and harp on about how you got to do video and you gotta show up on social media and it's just like COME ON NOW! Give me a break! Look I'll…

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Jan. 25, 2021

Marketing Messaging That Works : Narrow The Arrow

How do you create marketing messaging that works in a New Zealand or a Australian market? You've got to narrow the arrow of who you are selling to, what you are selling them and the key things you say about what you sell Not only does it make your marketing…

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Jan. 25, 2021

Unique Destiny

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Jan. 25, 2021

Sign Us Up!

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Jan. 21, 2021

Map It

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Jan. 21, 2021

When it comes to marketing strategy you've got to be an Iceburg!

Iceburgs show the tip of who they are - and it's the bit people see! But there is so much more underneath. Here's our Iceburg part at Identify - the what we say we do as marketing strategists for small businesses, and all the other things that we do after!…

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Jan. 21, 2021

My Grandma's Regret shouldn't be ours

My grandma shared with me one regret she had at the end of her life - she didn't do what she loved more - because she got stuck on "admin/ work" that filled everything up. Life is too short to not embrace who we are, and show that to the…

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Jan. 21, 2021

Narrow The Arrow

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Jan. 21, 2021

Build Your Stage

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Jan. 21, 2021

Social Media For Boring Businesses

Of course YOUR business is not boring! (I know it’s exciting. Promise) But when you compare it to photos of pretty food, exotic destinations for new clothing, well… it’s a little less captivating I want to help you become more confident about how to use social media better for your…

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Sept. 13, 2020

Marketing Locally: Essential Steps for Small Businesses

Marketing a local business successfully is very simple - as long as you follow these key points from Identify Marketing's marketing strategist Rachel Klaver It's easy to get overwhelmed by advice marketing agencies give to over complicate. You can sign up for huge SEO contracts, or complicated advertising, and probably…

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July 27, 2020

Marketing works best when you disrupt the pattern

I'm not a fan of systems. In fact, I don't tend to teach them. Because as soon as the system is set, and lots of people use it, it stops being so POWERFUL Coaches thrive on teaching you their system. They have often stopped using that one by the time…

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