And then you need to really think about trying to avoid store wide profits. Now I've got a couple of clients will be listening to this going, I feel like you're talking to me and I am, I'm talking to you. I know that you fall into this trap. You…
So obviously in New Zealand Australia were in the Southern Hemisphere. So we've got um summer, we've got barbecues, we've got entertaining. Hopefully we've got families, sometimes there's weddings in there. Um There's all sorts of other things beach outside. There are themes and things around your products. So you…
on the 26th of november is a day that has become really big in retail but can also be a problem for small retailers and that is black friday. And one of the biggest mistakes that retailers make in black friday is they forget that they are not in there…
From 31 October 2, 4 November is Diwali and obviously New Zealand Australia. We have a huge Indian communities and it's really important to remember that you may have your target customers, you might have a group of people in your market who are in that space, who you can…
The Labour Weekend and new Zealand traditionally that is the sign of are kind of busy season. Now things have shifted and people are already buying for christmas in august september and early october, but normally around mid october is when the hype starts. So, Labour weekend is often a…
The next thing we need to focus on is buying behaviors. What are the different buying behaviors have? So I know that for some businesses, they have trained me to be a bargain hunter. I only ever buy from their sales because they have sales all the time. Other businesses.…
I think one of the reasons I like linkedin so much is that you do have this opportunity to share on linkedin as a person and build a relationship as a person. And that is one of the biggest difference between that and say um instagram or facebook, other things,…
generally the way we decide whether Lincoln is the right fit for us is it's very simple. Are your target market on there and your target market people who um for most people, so for Emma, it's obviously she works people in corporate, so her target market is definitely there…
Yeah. When you post multiple times a day, I have found the benefits of possibly having one of my three posts hit the explore page or trend really well in hashtags or if they're reels just get that real virology right. The chance that three posts have, as opposed to…
post whatever you can, whatever consistency means to you, but make it consistent, right? Yeah, exactly. Because we see these people here like me say something like, what am I going to say? And they might be like, okay, I gotta post three times a day for 30 days straight,…
every time you comment, you are leaving a little tiny billboard that someone might see that brings them back to your page or your content, right? And it can feel overwhelming because like I said, tiny, tiny billboard. So your mind is not this huge thing, it's not going to…
replying to the comment, you're getting the dems, you're getting that, that's number one priority. Because if someone's already doing it, you already have them as an audience, right? Someone who is supporting you without you even asking. Um So you want to you want to really just reinforce that,…
I like to use the line, read the room quite a bit. I think that's where people missed the mark sometimes. Um, make sure your content, if we're talking about instagram, I guess that's what I know most about. Uh, make sure it's content that people want to see. And…
monday's is my team day that day. If you send me emails during the week, that should have been brought up on monday, they don't get seen again until monday, like not little, you know, not urgent, like, hey, I've broken my leg and I can't come in tomorrow, but…
And so I wanna, I love that you don't need it because I think that's awesome, but I'm going to encourage you that. I always say it's not your job to decide whether you're a lover or a stalker. Like you feel like you're stalking them by seeing the email,…
The main way I sell things as instagram stories because people are really engaged with what I'm doing. I've put the time and effort into cooking, showing people what I do, letting them get to my family, sharing moments of my day with them. So they can't, you know, they…
It took a year before I could take anything back from people and me. So I got a job at Pepper's Daycare. So I used to work my 92 or three cooking for toddlers, which is like a nightmare. Pretty much cash, Lots of cash that they don't eat. Um…
my secret is that I share my failures with everyone and I have from day one because people actually don't only want to see the winds if they're riding the roller coaster with you and you're vulnerable and you're showing that, uh, that's when people connect with you on another…
I started people, I mean five years ago this month. And we started as a very small, well, it was a market stall and I always say me, but it was very much just me. So it was me at my market stall selling salts. And that was, that was…
So you can write a blog that's in depth about a topic that's important to your customers. Then you can break it down. You can write 2-3 posts for social media, taking key points from that blog and adapting it slightly. Just adding an introduction in the small called election…
I'm trying to help people get the information we have because I have this burning desire to help people with marketing in the form that they need it most. And I feel like this is the way forward in terms of creating a web of content, is making sure that…
So I've got content on my podcast platforms around the world. I've got content on my Youtube channel. I've got content for Tiktok for Pinterest for you, for facebook, for instagram and for linked in those are the platforms that I use and all of plus I have content for…
I now create 12 Pinterest pins that linked to the podcast, and I schedule those into a scheduling apple tailwind where I can choose my boards and I can have those in there and they will roll out over that next month with links back to the website, Rachel clover…
One of the things I want to teach you and which is really important is you start small. So for example, I'm going to give you some examples of what you can do later on. But if you do a blog you'll start small might be too right. Three social…
