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Videos

Feb. 8, 2020

What are hashtags and where should I be using them on social media and HOW should I be using them?

Hashtag use varies from platform to platform. Rachel Klaver from Identify covers best use for Facebook, Instagram and Linked and why they can help you get your posts and content out to more people

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Feb. 6, 2020

Should I be using emojis in my social media posts?

If you are wondering whether you should use emojis in your marketing, here's some tips, ideas and guidelines to help you work through it all

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Feb. 4, 2020

Why do you need to comment on other people's social media posts and what is the benefit?

Have you heard you need to comment on other people's posts on social media to grow your business? Why do we need to do that and what does it do? Does it really help you and your business?

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Feb. 2, 2020

What is a blog and why do you need it? - with Rachel Klaver

If you don't know what a blog is and why you need it, this will help you. Rachel Klaver from Identify Marketing walks you through what it is, why you need it, and what you might need to consider when writing one.

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Jan. 27, 2020

How to Make Your Facebook Ads More Effective

If you want your Facebook Ads to work better you might need to focus on improving your Facebook and Instagram engagement (think about what you post) and improve your SEO. Why? Because it all works together. Here's a video explaining why

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Jan. 26, 2020

Marketers I Love - Chris Brogan on Storytelling, Toilets and the Word Authenticity

Today Rachel Klaver from Identify Marketing is joined by Chris Brogan in the latest episode of Marketers I Love. Chris Brogan owns StoryLeader - teaching business leaders how to use storytelling to help them demonstrate the mission the company is working towards, to inspire and see their teams grow, and…

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Jan. 22, 2020

How to use Creator Studio to post your Instagram TV (@igtv) Videos

Rachel Klaver from Identify Marketing walks you through posting a video onto Instagram TV. Find out how to post and schedule your videos onto Instagram TV, including adding a cover image and why you should even think about using IGTV in the first place! (And how scheduling your IGTV videos…

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Jan. 19, 2020

How to Use Instagram on Your Desktop (using Chrome)

Want to use Instagram on a bigger screen? It's super easy! Open your account in Instagram on your chrome window, and follow the simple instructions So good! Want to see more? Head to https://www.identifymarketing.co.nz/

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Jan. 17, 2020

Use Kapwing - Video Editing, Change Video Dimensions, Create Memes and More

We use Kapwing as a super easy to use service to help create video content. It's free for storage up to 7 days or $20 a month if you want them to store your videos (it's pretty reasonable) It's got lots of cool features and is well wroth exploring as…

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Jan. 15, 2020

Have You Got a Google My Business Page?

Google My Business (GMB) is one of the best resources available to businesses - plus, it's free! Not just a SEO tool, GMB allows your customers to find and connect with you

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Jan. 14, 2020

Marketers I Love: Why We Need to Stop Marketing and Start Communicating with Johny O'Donnell

We get so stuck on how we should be marketing, we stop ensuring we're talking with the right people, building trust, and developing relationships in our marketing activity. Johny O'Donnell from ShiftOn is shifting the description of marketing to communication with his clients to help them understand how important it…

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Jan. 13, 2020

Why Marketing Automation is Really Just Choose Your Own Adventure

Do you remember those choose your own adventure books? The childhood staples are surprisingly similar to how marketing automation should work - take your customers on an adventure with you with successful automation.

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Jan. 11, 2020

Tips to Help You Develop Your USP - Identify Marketing Tips

What is your USP? USP or unique selling proposition is what sets you apart from your competitors, so it is super important to know what it is! Today, Rachel from Identify Marketing talks about getting started on creating your USP

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Jan. 9, 2020

Marketers I Love: Corey Hinde from Good Oil Marketing on Google My Business

Today, Rachel Klaver is joined by Corey Hinde from Good Oil Marketing. Together they discuss one of the greatest resources for small businesses: Google My Business, and how it is essential for New Zealand businesses. Want to see more? Corey Hinde https://www.facebook.com/goodoilmarketingfuel/ https://goodoil.marketing/ Rachel Klaver https://www.facebook.com/Identifymarketing/ https://www.identifymarketing.co.nz/

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Jan. 9, 2020

How to Make a Marketer Cry

Want to annoy your marketer? Tell them this! But why? Rachel Klaver goes through one of her top tips for getting your business known.

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Jan. 7, 2020

Top Tip for Creating Blogs Easily for Your Business

Welcome, 2020! Business owners are busy, but that shouldn't get in the way of your content creation. Rachel Klaver shares her top tip for easy blog creation for a more productive year.

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Dec. 10, 2019

Using Bio.FM for Instagram

Rachel Klaver from Identify Marketing shows what she uses to get the most out of her Instagram bio, and how you can too! Want to See More? https://www.identifymarketing.co.nz/ https://www.facebook.com/Identifymarketing/

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Dec. 10, 2019

Marketers I Love: Leah Harold from Little Biz Online on Creating Your Online Space

In episode 3 of Marketers I Love, Rachel Klaver is joined by Leah Harold from Little Biz Online to discuss web development, what you need to know before engaging a web developer and the importance of fluidity as an e-commerce site. Want to See More? Leah Harold: https://www.littlebizonline.co.nz/ https://www.facebook.com/littlebizonline Rachel…

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Dec. 9, 2019

Business Styled Hey Way - an interview with Stylist Caitlin Taylor - Promo

Rachel Klaver catches up with Cait Taylor from Chasing Cait, to see the full podcast click below https://www.podomatic.com/podcasts/timetoidentify/episodes/2019-09-10T22_54_25-07_00 Cait runs a successful personal styling company helping women feel better in the clothes they're in. With her fashion background, mixed with her down to earth style (and the fact she's living…

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Dec. 9, 2019

Helping Them Get On The Ladder - An interview with Campbell Hastie from Go2Guys - Promo

Join Campbell Hastie from the Go2Guys and Identify's Rachel Klaver talking about getting first-time buyers into the market, and more. Listen to the full podcast at: https://www.podomatic.com/podcasts/timetoidentify/episodes/2019-09-19T21_20_36-07_00 Campbell decided to focus on helping first home buyers during the GFC, when people were struggling, losing jobs, and things looked dark. Was…

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Dec. 9, 2019

You Need To Hear Her Roar - an Interview with Shelly Davies - Promo

Today, Shelly Davies joins Rachel from Identify to talk the past, present, and all the badassery to come! Listen to the full podcast at: https://www.podomatic.com/podcasts/timetoidentify/episodes/2019-11-28T11_31_30-08_00 Superstar trainer in how to communicate like a real person (instead of creating emails using corporate speak), Ambassador in Badassery, Motivational powerhouse and straight shooter…

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Dec. 9, 2019

The Business of An Artistic Life - An interview with Evie Kemp - Promo

In this new podcast, Rachel Klaver from Identify Marketing talks to Evie Kemp about creativity, Instagram and building a business on passion. Listen to the full podcast here: https://www.podomatic.com/podcasts/timetoidentify/episodes/2019-12-08T20_04_58-08_00 Evie Kemp is a New Zealand based creative who's able to take her talents and apply them to a huge range…

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Nov. 12, 2019

Marketers I Love: Mike Clark from Thinkright and the importance of Internal Marketing

Today, in the latest instalment of Rachel Klaver's 'Marketers I Love', Mike Clark from Thinkright joins the podcast to discuss the important of internal marketing. Want to see more? Mike Clark: https://www.thinkright.co.nz/ https://www.facebook.com/thinkrightnz/?fref=ts Rachel Klaver: https://www.identifymarketing.co.nz/ https://www.facebook.com/Identifymarketing/

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Nov. 4, 2019

Rachel Klaver talks to Brie from Simple Life Social about IGTV, Social Media Posting and More

In the first instalment of Rachel Klaver's 'Marketers I Love', she catches up with Brie from Simple Life Social to talk everything social from posting, to the importance of doing what Facebook and Instagram want. Want to see more from these two? Brie: https://www.simplelifesocial.com/ http://www.facebook.com/simplelifesocial Rachel: https://www.identifymarketing.co.nz/ https://www.facebook.com/Identifymarketing/

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