Videos

Have you just decided you are going to have seasonal dips? And suffer through them every year? Or shall we do something about them? Somemtimes we need to fight against the status quo And do something DIFFERENT to get a DIFFERENT result For me - it was ensuring my content…

Marketing as a small business owner can be confusing! Especislly when there is so mich cobflicting info. There are two core aproaches to building out your strategy. One focuses on account growth first The second on converting sales first. Both are valid. I teach a systems first appeoach. Which one…

Are you making the wrong type of how to content? We used to say people need to know how to do stuff And YES if you’ve got a unique hack - it cna be worth a share but… With so many people doing it And with so many people able…

Small business owners!: Marketing strategy is stull needed if you have a shop or hospitality business . Word of mouth is not what it once was. Its playing russian roulette with your business success. #smallbusiness #smallbusinessowner #smallbusinesscheck #nzbusiness #recession #marketingstrategy

How to content still works as part of your contrnt types as a small business owner. Its just changed. We dont want basic tips. And YOU dont want to build sn audience of free content chasers. So us how to content more selectively Use it to talk to your idesl…

Nz small business owners - feeling weighed down about the recession and how its killing business ? ( recession proofing part 4) We need to work hard to use a mindset shift to find solutions instead of blaming external forces. In every niche or business tupe there are businesses yhriving.…

Small business owners - dont help us think about your competitors! They shouldnt be part of how you define who you are. They shouldnt exist in your marketing or sales process. #smallbusinessowner #smallbusiness #marketing #competitor #sales #elevatorpitch

#onthisday Service based business owners - still not charging what you are worth? You are not a charity. You are not here to help people who dont value your work enough to pay for it. Take yourself seriously. Back yourself #pricingstrategy #valueyourself #servicebasedbusiness #smallbusiness

Small business owners - relate? Sometimes just wsnt to unwind but there is work to be done? #smallbusinessowner #smallbusiness #friday #redwine #podcast

We are not here to change people’s minds. We’re here to capture the people who feel we share the ssame world view, have the same values, have the same beliefs And of course, over time we MIGHT shift some of that But to attract the right people to our business…

Small businesses need to be prepared to evolve and change to survive sometimes. The world changes? We need to too. We moght need to change our business model. The methods. The offer. Dont chase the change. Ride it. We can all adapt and move and change things up to survive…

When everything is wrong in your small business you have two choices: 1. Lie doen and let it die Or 2. Fight. And you dont want to fight. Because you are miserable. But showing up, over and over agsin. Looking happy. Acting with confidence. Digging deep and serving the clients…

Small business owners! Listen up! You CAN experience growth during a recession: youve got to focus on this one core marketing activity. Its going to build trust, develop loyalty and convert to sales. Email marketing is key for small business owners. Its time to re start those emails. Make it…

marketing during a recession isnt just about “marketing to boomers” You can and will get growth without needing to completely rework your stratrgy to change your focus to one core generation. If everyone did it, it would be disastrous Every generation has people spending. Small business owners just need to…

Recession proof your business ( part one) The furst step? Really look adter your exciting cusomers. Do everything you can to gvecthem the best experience possible. #recessionproof #recession #smallbusinessnz #smallbusiness #nzbusiness #marketingcoach

Small business in NZ : dont let the recession be your catch all for a lack of growth. Fight it. Get better at business. Find new ways to help your customers choose you. You should be who they select. People are still buying. Klaver - marketing #recessionproof #recession #smallbusinessnz #smallbusiness…

Marketing change and growth starts with building the systems you need YES - You need to have the brand story, and the voice and the lpan of who you are selling to and what you are selling.. and then? WE NEED SYSTEMS We need to have a clear plan and…

Growing a team to help with marketing? Here's what you need to be aware of. We need really strong systems and processes for it to be effective We need to understand how we work best AND We need to understand how each team meber works best We can't blame them…

Listening to THE musical marketing genuis while i throw balls for my dog is how i do early Saturday mornings - you? #butdaddyilovehim #ttpd #marketinggenius #taylorswift

How to get started with Outsourcing Business Tasks in your small business - maybe start small? If you are doing everything, you don't have a business, you have a job. We need others around to help And yes - getting help around the house is a GREAT place to start…

How to Improve Your Website's Conversion Rate : The normal conversion rate is somewhere between 1-3% That means you get one to three sales PER 100 people or 1 to 3 LEADS from 100 people If you need to have ten new clients a month, and you convert one of…

Where do you do your best work? I do NOT do my best work in an office! I’ve changed my schedule so i can do my work in a cafe one day a week. I’ve missed the soaking in and up of the conversations and sounds around me. At working…

Grow your email list the healthy way: with a free downloadable SOMETHING that people actually want. This needs to be good. It needs to be relevant. It needs to be something that is good for the receiver and good for your brand. It should be something that draws people closer…

Want to get a virtual assistant to help with your marketing or business tasks? Well we need to ensure we're making it possible for them to do the job! We need to have systems, we need to help to make the environment safe We need to be a boss that…