Videos

Davidge in marketing, we market to “the middle” by identifying a clearly defined ideal customer and we talk to that one customer over again. If we end up getting a client outside that core client profile we dont then start to expand our marketing to try cover that tupe of…

Marketing 101 : your message is for the majority of your ideal clients, the “middle ground” of what they have in common. Sometimes we get a client who is the exception and doesnt fit that. We dontvtry to market to that person. Because it waters down our consistent message. We…

Want more comments on your content? More enagement on social media posts starts with getting people to NOTICE your content. And the fastest way to do that is by breaking the pattern with images. Look through your feed. What do you NOT see. Thats often a gap you can use…

Linkedin marketing hack - use your banner to promote your lead generation. Then add the link to your feature section so its easy for pwople to find. Then.. comment and also creare content that draw people in to check out your profile. Easy!!! #linkedinprofile #linkedinmarketing #linkedin #linkedintips #contentmarketing

Marketing for me is all about trust - trust your audience. Trust your message. So when someone starts to push sales too early - i think “you have a lack of trust” - with bro marketing they teach pretty heavy handed sales techniques- so what dont they trust most? The…

Marketing done right respects your ideal customers. It builds authority, trust and confidence in you. And you dont need to jump on followers, commenters and try to sell anything with pressure. Because.. you trust and have confidence in them too. #marketing #contentmarketing #bromarketing #smallbusinessowner

Linkedin : Stop jumping in and selling to anyone who engages! Its desperate. Its not effective ( you annoy more than you attract) and its premature. Sane goes for every other platfotm. Oh and stop listening to aggreesive bro marketers too #linkedin #linkedinmarketing #sales #bromarketing #badmarketing

My business needs me to be grounded and calm and refreshed. Taking breaks is important business! So im in the garden this morning #smallbusinesscheck #smallbusinessowner #smallbusinesstiktok #businessowner

What would i do differently if i started this account again? Having two tiktok accounts has helped me learn the importance of: 1. Tapping into existing communities 2. Sticking to a core purpose/ reason. 3. Letting it grow organically. 4. Building a connected community. 5. Sharing the good and the…

Leaning new stufc about marketing and walnuts is the sane! There is a lot of information we need to take on when learning. And working out what and who to listen to is hard! Im eeminded we need to check our pre knowledge is right ( mine wasnt), do a…

How to repel bad clients - show them your face as a small business owner and let the people judging us on the wrong stuff ( like how we look) filter themselves out! I can tell you there is 100% goodness for your business waiting for you as soon as…

Moving in to our new home in Canterbury today - but not until i ran a content marketing workshop in Christchurch firet. What a great way to celebrate my first official day as a cantabrian - plus the apple was amazing!! #canterbury #southisland #newhome #newhomeowners #marketingcoach

What does storytelling for business actually look like? It’s not about the big, huge stories. It’s the little stuff. 1. Giving us a peek behind the scenes 2. Sharing an everyday routine. 3. Showing you or a team member out getting a coffee at your local. 4. Sharing your favourite…

There are definitely days I’d like to not be a grown up and own my own business.. I know ill be find once ive had a coffee and a walk. But starting the day with that seedy “i was up for three hours cleaning carpets” feeling is not the best!…

Small business owner with anxiety? I see you! This is why i walk - to help push through the excess energy coursing through my body. What are your strategies? #hormones #anxiety #smallbusiness #smallbusinessowner

Not missing the humidity! Well except im having to coat my hands in moisturiser as they are so dry! Having to readjust to now having a wild cacohony of curly hair - and hsve to BRUSH my hair! ( btw Im in north canterbury. Not Christchurch- soz for the misinformation!…

How gorgeois do these quinces look? I am coming into the preserving season late at our new home - but the quince tree has a magnificent bounty! So im wuickly getting to terms with exactly how to manage it best! ( and google is definitely helping!) . . #quince #baking…

Does being thinner make you more suitable for showing up? Well as someone who lost 60 kilogrammes i can tell you - no. I have the same business, attracting the same amazing clients i had when i was a lot bigger. Clients often say they are waiting to lose weight…

Is repurposing your content buy just reposting it a gad thing or a hood thing? Well.. it depends. And it starts with “was it good content?” Are you re using it strategically? And if worried - can you tweak it a little so it looks different? I am 100% behindcrepeating…

Us women are amazing. Us women running businesses are amazing. And we can get it done. But its so i lncredible when you do it supported by your husband/ partner / significant other. Its far easier to be succesful when you dint havecro carry wverything alone. Am i right? #womeninbusiness…

Finding ways to unwind is key - and for me, connecting with my garden and kitchen is key. Plus the act of foraging for walnuts then peeling, washing and drying is so medative. Whats your unwind habit? #workfromhome #walnuts #foraging #asmr #asmrcooking #business

Who else finds Easter and other long weekends hard to manage as a small business owner with a family? I used to find it hard - but saw my time with my girls when they were little as building for a time theyd be grown up. I used to say…

Sarah Greener does NOT like wasting time or energy in the areas of her business outside her "zone of genius". A reformed "I can do it myself-er), Sarah now teachers other small business women how to let go, and get help to grow their business. Today we talk Virtual Assistants…

I’m using the phrase “Imagine how thankful March Rachel will be if you do this now” when working on my marketing tasks at the moment. I’m looking at a very booked March and April, and anything I do now to ensure my marketing goes on no matter what is going…