So I've got content on my podcast platforms around the world. I've got content on my Youtube channel. I've got content for Tiktok for Pinterest for you, for facebook, for instagram and for linked in those are the platforms that I use and all of plus I have content for…
I now create 12 Pinterest pins that linked to the podcast, and I schedule those into a scheduling apple tailwind where I can choose my boards and I can have those in there and they will roll out over that next month with links back to the website, Rachel clover…
One of the things I want to teach you and which is really important is you start small. So for example, I'm going to give you some examples of what you can do later on. But if you do a blog you'll start small might be too right. Three social…
Well, either going to be a lover or a stalker to people, right? They're either gonna love us and love everything we do or they're going to feel that we're cramming them and irritating them and then we're a stalker so they need to remove us and they don't need…
it's interesting this because I'm around women and I often have women, oh, you're so brave showing yourself on social media. And it's interesting because I don't I don't see it as a bravery thing and I think it's slightly brewed because I'm like, why you think that, you know,…
Every website should have a portfolio section. You know, if you're producing, if you're producing and this doesn't matter whether you're producing creative work, because portfolios are um, you know, typically useful designers and copywriters like me or videographers. But if you're an accountant, you want a portfolio section. It's…
I will have a conversation with my client about what they're trying to achieve with this case study. And I mean, of course it's always, you know, primarily is to establish trust and credibility. But more than that is like what are we hoping to, where are we hoping to…
But I think all businesses should look at outsourcing getting their case studies written because I know I can write like I have been paid to write case studies and I used to journalism so I you know, I know how to do that and I used to love doing…
But if there's a lot of really really bad case studies out there. Um And the reason they are really really bad is because they are monologues. They are businesses telling stories of their projects or by themselves without the input of their clients. And you shouldn't do that because…
And a case study is, um, well, it's essentially just a story of a project, right? But it's not just any old project. You don't necessarily want to create a project case study for every single project that you do as a service provider. You want to cherry pick those…
It's kind of magical hey, because you're doing if you're putting great content out there in the world is you're building a relationship with people. So by the time they actually come to reach out with you, they feel like they know you already just like, I feel like, I…
But I know for us as we focus on our content marketing, and I always say it's such a long game, this is not like a two week thing that you do, There's this amazing alchemy that happens where suddenly this perpetual kind of momentum happens when you start getting…
I think carousel is really started in the social media marketing kind of industry or niche here on on instagram, which I still think we call it the Carousel community, I still think it is the most supportive community and niche on instagram. Hands down people interacting and engaging with…
make content pillars on the formats, Like I just said, not just the topics. I used to always think of content pillars in terms of topics. My how two's my fun, relatable content, my lists, my infographics, right? But now I really think of them in terms of the format,…
Um I've learned be super well known and getting that momentum on one platform in the end actually helps with other platforms, right? So I have a naturally just flowing audience on twitter, even though I'm trying to force myself to be more active on there, just even post the…
find that one thing or those two or three things that are going to get people talking about you or remembering you write for some people, it is their strength on live video and their instagram lives. And maybe they host those, like a talk show and they're amazing for…
It's really important that we use those captions to encourage people to be engaged with us. The more we get engaging content in our social media, the more if you're running ads, the cost, the ads going down. It also means the more engagement you get your good in that…
Now let's try it with a product based business. So here's one here, um headline, hook, juicy content link call to action. My favorite thing about winter is definitely cardigans. It's official, it is getting colder and so now is the perfect time to layer up. Here's why I love…
Now let's try these with a couple of live examples. I've actually written a couple here. So this is for the search for service based products. So we'll start with the headline. I'm going to read these out and I wonder if you can see them or break them down…
the end the call to action would be something like um if you know you need help with sales and marketing for your small business, give me a reply in the D. M. S. Or click my bio to get a free download or register for the webinar. A call…
So my big takeaway has been, you know, in a world where we need consistency, we need content to just share our message and build that community, start with with one platform, one soapbox to stand on and make that good thing.
I started this account In March of 2020 and my user name wasn't Lucas, okay if it was on the clock media, which had a little bit of a tie to Tiktok and trends. My motto was something like, you know, keeping you up to date on the latest social…
every caption needs a great headline because you've got to think that people are scrolling through and yes, I'll notice the pictures like that, but they'll stay for the caption and the caption. The headline is a bit that they see most. You can use it in caps. You don't…
words are really important and if you're not a great worthy person and you don't know, you have a breakfast cabaret, I really encourage you to fall a little bit in love with a thing called the thesaurus use a thesaurus and I'll link one in the show notes. Um,…
