Business owners - Get ready for a lightbulb moment... Building a marketing strategy isn’t about posting more or chasing trends.or working out how to win at the algorithm or go viral. It’s about getting crystal clear on your ideal audience. We start with understanding their psychology, their buying behaviour, and…
Women in business - let’s rewrite how to build and grow our businesses in a way that fits the balance, the rhythm of our lives. #over40 #over50 #womeninbusiness #growingabusiness
People think we talk just to our “perfect customers” in our marketing but NO - we need to go broader than that if you want to grow your business. Here’s the three audiences on here to talk to plus a sneaky fourth! #marketing #targetaudience #contentstrategy
Your business, your rules, your way. Even if it’s changing. #businessrules #growingabusiness #over40 #over50
This is the only way you’ll get a discount out of me - it’s just a cheaper price, for a cheaper service. #moneymindset #discount #pricingstrategy #marketingstrategy
Who’s with me? Who wants to know my plan and follow it with me? #marketing #smallbusiness #socialmedia #changeofheart
Are you using the power of in depth case studies for your service based business? Want some tips on how to create a great one? #casestudy #clientstories #smallbusinessowner #servicebasedbusiness
How to quit social media and still have a thriving business - start with a plan! What is in that plan? Mine includes using social media to break my reliance on it - and yours should too. #quitting #smallbusiness #businessmarketing #quietquitting
At first I was freaked out at how my body and mind and energy levels were changing. I was stuck in “ I can’t keep up” compared to the “old me” Then I worked out - that’s the point! This is where we really make our business fit our life…
My mother’s generation pushed the first wave of women’s rights. But older women were still relegated to “done” I reckon for us, we are here to reshape what thriving in midlife and beyond is like. Which means reshaping what we do with society’s view of mid life women, perimenopause and…
If the only way I’m doing this is if and when the ADHD impulse flows through my brain and heart. So here’s to dishevelled, inspired me. #over50 #whyimeasy #makeupfree #contentcreation
Who else is building a business that goes against the way things were “always done” and finding a than the make-dominated methods that don’t fit us? #over40 #over50 #womenownedbusiness #businessowner
No matter how powerful social media is. No matter how many people follow you… what happens if it all is gone? What would that do to your business? What are you doing to protect yourself and your business from that? #smallbusiness #biggestmistake #marketingstrategy
Tell me what you would get helpful if you had a coach that could help you with your content marketing and marketing in general. Would you have a big list? Or do you have something specific that you’d like to fix. If it’s easy I might be able to make…
When was the last time that your loyalty was brought? What actually keeps you loyal to a business? Loyalty programs aren’t the be all and end all for Customer retention so let’s talk about other things we can do instead. #LoyaltyProgram #customerretention #marketingtips #smallbusinessowner
Average is not a permanent thing - and everyone who is average somewhere is NOT average somewhere else. #average #averagejoe #personalbranding #brandbuilding
Email marketing - what can we learn or try from this one from ? I love the gif at the top and the unrelated trivia - pulled me in. Tricky and effective Note the way they highlighted a few of the new arrivals? What could you try from this email?…
It’s so easy to get paralysed when things are quiet, uncertain and you need to do everything to fix it. Instead of looking at the big picture look at a tiny part of it. Choose one thing. Me thing to move your business forward today. Even if it’s tiny. And…
I was advising agencies in New Zealand how to use social media and Facebook when it all started blowing up years and years ago. As a marketing strategies and coach I still teach people how to use social media effectively. I am seriously considering working out how to still be…
We all have an idea of what something should be after we learn and it’s not often the right thing. That’s why getting feedback as you learn is so important which is why I offer it when I’m working with you on your marketing. Learning a process and understanding what…
I’m not saying we quit using AI I use it all the time myself. It’s made me a better marketer. It helps you as a small business owner all the time. But maybe we should be a little bit more mindful and use it a bit more respectfully. Thoughts? ##ChatGPT##Barbie##AIBarbie##ai##wastingwater
Let’s face it - if it’s a platform you use for business, you don’t need to be on it all hours of the day - take the apps for Facebook and LinkedIn off your phone. #socialmediamarketing #smallbusinessadvice #businessboundaries #linkedin
with Rachel Klaver but hey it’s still growth right? #emailmarketing #businessgrowth #3kgoal #smallbusiness
Here’s how to fix the “ you’re too expensive problem” when you’re talking to your ideal client. It’s simple really #idealclient #marketingtip #soexpensive #changeitup
