Our first women in business brunch - it was soooo good! We are going to have these once a month ( the second Wednesday of each month) -the vibe today was so fantastic and we had to shoo some people out the door as they wanted to stay and stay!!…
Storytelling for your business only works if it’s hitting the right triggers for your ideal audience. And to work those out we need marketing psychology to help - starting with our psychographic profile. #marketingpsychology l#psychography #storytelling #storytellingtips #smallbusiness
Business book that I wrote on my recommendation list? Absolutely. This is a book about marketing and a book about my own small business journey. It’s for small businesses owners who want to have a business that’s profitable, aligns with who they are AND people know about. #beaspider #businessbooks #bookreview…
I had to fix my relationship with money and learn that building wealth, and making profit was a good thing. If you want to make an impact money helps you do it better. It gives you more time to put into others. It gives you more resources. If you have…
Storyworthy by is one of my all time favourite non fiction books and my storytelling bible in terms of telling stories that connect. It’s not a business book - but I wish more business owners would read it! Plus it has excellent stories in it to read/ listen to (…
Money mistakes were all part of my learning in my ten years of business - including pricing too low to be profitable enough for growth. Here’s what I learned from my money mistakes #moneymistakes #moneymindset #businessstory #smallbusinessowner #profit
Marketing reflects our values, our core message and helps people match with us. If the wrong people are matching it’s our problem and we need to fix it. Sometimes that’s a matter of of resetting boundaries. #boundaries #workboundaries #marketingstrategy #mortgageadvisor #nz
I almost lost my health to build my business. I prioritised my health and it made it easier to build a better business #healthiseverything #healthiswealth #smallbusinessowner #creatorsearchinsights
This was such a great read and I found it definitely reminded me of a few things, and gave me great ideas and things to apply. Seems you can love a book and not the author. Who knew?? #diaryofaceo #bookreviews #businessbooks #businesstips
Build a business that builds the life you want - not swallow it up in all that time lost. We start a business to build a better life but easily can lose that life in the process. Boundaries help us create better strategy to get a business that doesn’t eat…
This is why I always teach the business owner to work out their values, their voice, thier message before outsourcing. You know what direction you want your business to head in - so set it up right before you outsource. #businesslessons #knowyourself #marketingtips #tenyears #businessowner
Briscoes Marketing - there’s a point where “never seen before” stops working even when it’s a joke. ( it’s a joke right? I mean you are Briscoes..) Also super weird having a Waitangi Day sale - it’s a weird fit culturally unless you are really pressing home the capitalism gifts…
Building your dream life can happen - if you stop allowing yourself to focus on all the blocks, and stop putting your wants last. So question - what life do you WANT? ( we will have different answers!) Let your brain really focus on what it looks like. And actively…
Love a great podcast about marketing? Binge on three new eps of Confident Content this week - we are back for SEASON two - and it’s a good mix of strategy, inspo, and guest expertise. #maketingpodcast #nzpodcast #marketingstrategy #rachelklaver #confidentcontent
Our dream life iis what we use to build our motivation to market our business. It pushes us past the discomfort of learning, putting ourselves out there. And helps us stay focussed. #dreamlife #lifeadvice #businessadvice #marketing #motivation
Ep 47: Breaking Through Content Paralysis – Simple Steps to Get Unstuck Ever sat staring at a blank screen, knowing you need to create content but feeling completely stuck? Content paralysis is real, and it can feel overwhelming when you’re unsure how to begin. But here’s the good news: you…
We sit down with Tiffany Bartlett, an email marketing specialist, or as she likes ot say, a "Welcome Sequence Scientist." Tiffany shares her journey from the science field to mastering email marketing strategies for service-based businesses. We explore why first impressions in email marketing matter, the elements of a strong…
Ep 46: The IKEA Effect – How to Use It to Boost Customer Loyalty Ever wondered why that tricky IKEA bookshelf you built has a special place in your heart? Or why people rave about their HelloFresh meals? That’s the IKEA effect in action—valuing something more because you helped create…
Marketing psychology helps you get sales once you create and use your psychographic profile of your ideal customer. ( plus I get chatgGPT to help me once I’ve made my profile! It’s made it so much easier for me and my clients to get their ideal clients. #marketingpsychology #psychography #marketinghack…
How cna the IKEA effect help your small business build a loyal following? We break down this marketing psychology approach in the Confident Content podcast - this episode drops tomorow - on all of your favourite platforms #marketingpsychology #smallbusinesstiktok #marketingpodcast #ikea
Showing up attracts and filters your audience. And it’s the best thing you can do not only for your business but for your own confidence and self love journey #showingup #businesslessons #learnfrommymistakes #nzbusiness
Ironically I didn’t love the business/ life book “The Courage to be Disliked” - I loved the message. Didn’t love the way it was written. Would still recommend it though as it definitely changed some perspectives for me #couragetobedisliked #businessbook #nonfictionbooks #booktok #bookreview
No one wants you to know this but storytelling is just chats. About life. Letting us in. It’s not Rapunzel ;) #storytelling #storytellingtips #nzbusiness #marketingcoach
