MAFS experts give a bad name to the word “expert”! Plus… I’m not going to let any “red flag” clients get close to you - I will help you work out exactly who you need, and that means Al- none of the nasties” promise! #MAFS #mafsaustralia #expert #marketing #businessowner
Are more collaborations, strategic parterships and alliances on the plan for you this year? Today in my column in I talk through how NOT to pitch and what you can do to make these work. #greenscreenvideo #nzstuff #nztiktok #collaborations #strategicpartnership #businesstok
Celebrating ten years in business with my honest learnings of mistakes we had to fix. Narrowing or niching is really easy for me to do for your business. Hard to do for myself. Once we niched everything got better, Wish I’d done it earlier! #nichetok #businesslessons #tenyears #learning #smallbusinessowner
Celebrating ten years in business with my honest learnings of mistakes we had to fix. Narrowing or niching is really easy for me to do for your business. Hard to do for myself. Once we niched everything got better, Wish I’d done it earlier! #nichetok #businesslessons #tenyears #learning #smallbusinessowner
The Controversial Content Strategy That Builds Massive Engagement 00:00 – Why Polarising Content Works for Engagement One of the best ways to grow an audience is by using different ways to communicate with them. Polarising beliefs get people to engage—either by agreeing strongly or disagreeing. Helps attract the right people…
Money mindset books by women aren’t very common - and we need more! I love this book by - it really helps relict my money mindset as a person and amalll business owner. 10/10 #businessbooks #moneymindset #booktok #smallbusinessowner
Marketing Psychology for brands - use the IKEA EFFECT in your business. This is a clip from Confident Content podcast, and this episode is dropping Feb 7 on all favourite podcast platforms. #marketingpsychology #ikea #smallbusinesstiktok #marketingpodcast
Hear my confessional! Ten years in my small business this month and I’m talking all the things I’ve done that I wish I’d done differently. Starting with… marketing #confessions #businessmistakes #businesslessons #smallbusinessowner #10years
Valentines marketing for brands - loving this one. A bit vindictive but helping the world and no one gets hurt? #valentinesday #ex #humanesociety #marketing
Three brand new episodes of Confident Contrnt drop Feb 7! And yes - I’m excited! So good to be back!!! Nothing like feeling you want to do something after you used to be soooo over it! (Subscribe for the drop on your podcast platform of choice) #podcastlife #marketingpodcast #smallbusinesspodcast #businessowner…
One of my fav all time business books is Building a Storybrsnd by Donald Miller. I’ve modified it as I now use a process in AI with clients to sort out brand messaging but for you DIY marketers out there - this is a ten out of ten. #businessbooks #storybrand…
*ok there’s no such thing … but what if today you started your confidence workouts and get that confidence growing? It’s just about making little steps. You’ve got this. #confidence #buildingconfidence #showingup #40plus
Reminder: You don’t need to take advice from people who don’t have your best interests at heart ;) #lifeadvice #advice #peoplepleaserproblems #over40 #lessonslearned
This massive hack using marketing psychology, psychological triggers and insight into your ideal audience gets your business in front of your ideal people so easily. It starts with dialling into your dream client. Ready to go? #marketingpsychology #psychography #businessowner #idealclient
I thought I’d hate this book. And yes - it was a bit to BRO in parts but I realised I agreed with so much of the ethos around it - and how it’s easier to have success if you think beyond what you consider possible. So if you need…
Business owner give yourself a little grace. Being on a constant learning journey can be tough. ( and get help and support when you hit the wall and can’t go further faster by yourself) #businessowner #businessadvice #selfdevelopment #keepingitreal
Someone always pays the true price - wil it be you or your customer? Get a pricing strategy that puts the responsibility of payment on the customer #pricingstrategy #moneymindset #marketingstrategy #businessowner
Profit First would be one of the top business books I recommend to my small business clients when I work with them. It’s not to replace an accountant! It’s to give you a new mindset and structure to get a really clear picture on your finances and help improve them,…
And you get better clients too! So scary at first. So worth it in the long run! It starts with working out what makes you different, knowing what you have to offer. #idealclient #boundaries #knowyourworth #smallbusinessowner #businesssuccess
Who you hang out with the most affects your mindset and your success. If everything is about “budgeting and scrimping” it’s almost impossible to see outside it. If the people around you are t encouraging you to think and dream bigger or telling you that’s possible… you need to think…
Using marketing psychology in helping you target your perfect clients over and over again can help you tap into your clients aspirations- and then show them how to meet them. It’s all about connecting with your dream client #marketingpsychology #marketingsuccess #marketingstrategy #smallbusinessowner
Marketing overwhelm sucks - and leads to giving up before it gets better. Let’s fix it. It all starts with a change in how we see that marketing. #overwhelm #marketingtips #slowandsteady #smallbusinesscheck
Quiet introverts can be super successful at marketing. Just.. do it your quiet introvert style. K? #introvertsbelike #introvert #gentlebutpowerful #marketing
Years ago, I thought trust was about convincing people. Now I know it’s about creating space for them to choose me. I call this “being a kind spider” #storytelling #sheep #buildingtrust #marketing #smallbusinessowner
