Marketing can make or break your business and it all comes down to - is your business already offering an already profitable solution? If it’s not, you will not be one magically more profitable when you get bigger. You’ll just get busier and broker! #profit #smallbusiness #businessgrowth #marketing
We need the big dreams! But what we need most of all is to turn those into clear goals, a clear plan of action and make those dreams happen. #businessplanning #makeithappen #marketingcoach #smallbusiness
Building an irresistible brand is simple! Simple doesn’t always mean easy of course! Sometimes you need help to work it out. But working out that way you are different? Then making that the thing you do/ talk about? Perfect! #irresistible #businesstips #marketingstrategy #smallbusiness
Marketing psychology: When you know exactly who you are targeting, getting your content sorted is so simple! My clients and I use my massive hook library with our psychographic profile to create content that meets our ideal audience exactly where we need to. #psychography #chatgpt #marketingpsychology #idealclient
Let’s check in with your marketing activity. How much of this have you got in place? Know which content is which? Or… just winging it? #contentmarketing #wingingit #marketingstrategy #smallbusinessowner
Setting prices should never be done with tiny money mindsets in mind. Find better people to listen to. ( and never trust business advice with someone with overt money mindset issues) #pricingstrategy #smallbusinessmindset #moneymindset #businesssuccesstips
Get super clear on the life you want. Then ask your brain - find the way. Then begin to make the changes. #lifeadvice #goalsetting #maketheplan #over40club
Are you still using just demographics to work out your ideal client? Or have you worked it out in a way that helps you work out all your content? Maybe it’s time to dial into your dream client. #psychography #marketingpsychology #smallbusinessowner #marketingcoach
Let’s talk Marketing Psychology ( part 6) Today we are talking about audience schemas and how they can help us match what we sell to what people actually want and need. #marketingpsychology #targetaudience #marketingstrategy #smallbusiness
Lessons from my life: So many times I called envy and comparison to freeze me - only to later to find I was comparing myself to a fake reality and I didn’t want their life at all! So now I just focus on building what I want. Even if it’s…
Imagine the growth you’d have if you decided to actively focus on marketing just to them. How would it change your business, your turnover, your income? #strategicplanning #marketingstrategy #businessgrowthstrategy #10x
If your content isn’t reaching or growing your audience or MOST important- getting more sales in the door you need to do this first. Dig deep on exactly who your audience is ( you’ll have three different sized ones) and what their psychological triggers are that you can talk directly…
or no - is doing cooking videos on your business account a good or a bad thing? Well It depends. Don’t jump onto an idea unless you’ve done a bit of thinking first. | The Starling Homestead has amazing instincts and her natural style/ interests ( like homesteading, cooking, skincare,…
When we know what our clients worry about we know we can tailor our message to help them choose us to fix it #psychography #marketingpsychology #idealcustomer #marketingstrategy
My business and life mix is almost perfect now, but every now and again I have a busier than expected week and get a little grumbly. Its important to remember my week is still very flexible. I’m done most days by three. I don’t work weekends or nights. I can…
Scared coming across as super confident makes you look like a “know it all?” Here’s the reframe. #confidence #40plus #50pluswomen #mindsetshift
AI and ChatGPT has made m it possible to go deeper faster with clients, to help us get more strategic and improve our marketing - not by spitting out content but by finding connections, more strategic content choices and helping them have an “impartial” editor as they learn. #chatgpt #marketingstrategy…
Marketing psychology using self perception theory in your business - what is the imagined amazing outcome and change buying your product or service could project to help you encourage your customers to buy from you? #marketingpsychology #selfperception #futureme #marketingtips
Marketing psychology using self perception theory in your business - what is the imagined amazing outcome and change buying your product or service could project to help you encourage your customers to buy from you? #marketingpsychology #selfperception #futureme #marketingtips
Imagine hooking your clients in with the knowledge that you can help resolve a fear they have. The first step of course is understanding what fears they have and how your product or service resolves them. This is part of the work we do in working out your dream client…
Women in business - you know no one uses that stuff for men in business right? Stop making that ten k a month revenue your ceiling or big goal! Let’s think bigger. Focus on profit and lifestyle. Find better ways to do business and do life #womenownedbusiness #sixfigureincome #10kmonths #moneymindset…
Content marketing overwhelming? Here’s how I use a mix of evergreen content, writing in batches, and scheduled systems to stop me going into overload. I teach this structure because it hits all the right parts of the buyers journey for small businesses. #evergreen #marketingoverwhelm #marketingtips #batchingcontent #marketingsystem
Who’s with me? This is the one following we 100% own. It’s our business success secret. My email list has a current active list of 2793 people. My goal? To get to 6k by Dec 31 2025 I’m going to take you with me and share how I’m doing it.…
my adhd hack to get things done is I body double with my imaginary future self. It sounds wacky but it works. I know future me will be disappointed if I don’t get it done - so I use that energy. No idea if this is healthy :D But it…
