Ever put a marketing message out there, sure it was going to hit the mark, only to have it completely flop? You know your customer needs what you offer, but they’re just not getting it. That might be because your message isn’t landing in a way they understand. This episode…
Shut a door on my dreams and the way I want my life and business to be? Thank you!! You just made me seek out an alternative ( and better) way. #nevergiveup #keepongoing #mindsetmotivation #ivegotthis #womeninbusiness
The wrong clients can cost you your business and stop growth. Be brave and say no. #businesstips #businessgrowth #businesslessons #thingsiwishiknew
Lead magnets aren’t always about building a large list. It’s about helping get conversions of your ideal clients. ( and making sure they get follow up communications!) Do you have at least one lead magnet? And is it getting you clients? #leadmagnet #leadmagnets #marketingadvice #clientstories #business
The biggest lesson I ever learnt in my life that I wish I had learnt so much earlier was this : choose yourself pick yourself you want to honour who you are by doing the things you really want to do without waiting for someone else to recognise it you…
Our first women in business brunch - it was soooo good! We are going to have these once a month ( the second Wednesday of each month) -the vibe today was so fantastic and we had to shoo some people out the door as they wanted to stay and stay!!…
Storytelling for your business only works if it’s hitting the right triggers for your ideal audience. And to work those out we need marketing psychology to help - starting with our psychographic profile. #marketingpsychology l#psychography #storytelling #storytellingtips #smallbusiness
Business book that I wrote on my recommendation list? Absolutely. This is a book about marketing and a book about my own small business journey. It’s for small businesses owners who want to have a business that’s profitable, aligns with who they are AND people know about. #beaspider #businessbooks #bookreview…
I had to fix my relationship with money and learn that building wealth, and making profit was a good thing. If you want to make an impact money helps you do it better. It gives you more time to put into others. It gives you more resources. If you have…
Storyworthy by is one of my all time favourite non fiction books and my storytelling bible in terms of telling stories that connect. It’s not a business book - but I wish more business owners would read it! Plus it has excellent stories in it to read/ listen to (…
Money mistakes were all part of my learning in my ten years of business - including pricing too low to be profitable enough for growth. Here’s what I learned from my money mistakes #moneymistakes #moneymindset #businessstory #smallbusinessowner #profit
Marketing reflects our values, our core message and helps people match with us. If the wrong people are matching it’s our problem and we need to fix it. Sometimes that’s a matter of of resetting boundaries. #boundaries #workboundaries #marketingstrategy #mortgageadvisor #nz
I almost lost my health to build my business. I prioritised my health and it made it easier to build a better business #healthiseverything #healthiswealth #smallbusinessowner #creatorsearchinsights
This was such a great read and I found it definitely reminded me of a few things, and gave me great ideas and things to apply. Seems you can love a book and not the author. Who knew?? #diaryofaceo #bookreviews #businessbooks #businesstips
Build a business that builds the life you want - not swallow it up in all that time lost. We start a business to build a better life but easily can lose that life in the process. Boundaries help us create better strategy to get a business that doesn’t eat…
This is why I always teach the business owner to work out their values, their voice, thier message before outsourcing. You know what direction you want your business to head in - so set it up right before you outsource. #businesslessons #knowyourself #marketingtips #tenyears #businessowner
Briscoes Marketing - there’s a point where “never seen before” stops working even when it’s a joke. ( it’s a joke right? I mean you are Briscoes..) Also super weird having a Waitangi Day sale - it’s a weird fit culturally unless you are really pressing home the capitalism gifts…
Building your dream life can happen - if you stop allowing yourself to focus on all the blocks, and stop putting your wants last. So question - what life do you WANT? ( we will have different answers!) Let your brain really focus on what it looks like. And actively…
Love a great podcast about marketing? Binge on three new eps of Confident Content this week - we are back for SEASON two - and it’s a good mix of strategy, inspo, and guest expertise. #maketingpodcast #nzpodcast #marketingstrategy #rachelklaver #confidentcontent
Our dream life iis what we use to build our motivation to market our business. It pushes us past the discomfort of learning, putting ourselves out there. And helps us stay focussed. #dreamlife #lifeadvice #businessadvice #marketing #motivation
Ep 47: Breaking Through Content Paralysis – Simple Steps to Get Unstuck Ever sat staring at a blank screen, knowing you need to create content but feeling completely stuck? Content paralysis is real, and it can feel overwhelming when you’re unsure how to begin. But here’s the good news: you…
We sit down with Tiffany Bartlett, an email marketing specialist, or as she likes ot say, a "Welcome Sequence Scientist." Tiffany shares her journey from the science field to mastering email marketing strategies for service-based businesses. We explore why first impressions in email marketing matter, the elements of a strong…
Ep 46: The IKEA Effect – How to Use It to Boost Customer Loyalty Ever wondered why that tricky IKEA bookshelf you built has a special place in your heart? Or why people rave about their HelloFresh meals? That’s the IKEA effect in action—valuing something more because you helped create…
