Listen to our latest episode!

Videos

March 6, 2023

I’m really excited about the next steps of our business journey but for this event? It’s goodbye for

I’m really excited about the next steps of our business journey but for this event? It’s goodbye for now ( I think I’m going to turn it into a weekend retreat in 2024/5) #nzbusinesswomen #aucklandnz #nzbusiness #aucklandbusiness #mapit #rachelklaver

View more
March 6, 2023

7203169835516235010

7203169835516235010

View more
March 6, 2023

Consistency and habit win out long term over waiting until you are in “the zone” when it comes to ex

Consistency and habit win out long term over waiting until you are in “the zone” when it comes to exercise or marketing #nzbusinesswomen #marketingforsmallbusinesses #contentmarketingcoach #dayinthelifeofasmallbusinessowner #nzbusiness

View more
March 6, 2023

I know we are supposed to talk aboyt the evils of filters… but its kinda cool to see what my clientd

I know we are supposed to talk aboyt the evils of filters… but its kinda cool to see what my clientd COULD experience of my face if i spent all my free time on making il my face! 😂 ##boldglamourfilter #boldglamour #zoommyface #zoommeeting #nzbusiness #nzbusinesswomen

View more
March 6, 2023

Dont feel youve got to go from “hit record” to post! Start with just getting used to seeing your fac

Dont feel youve got to go from “hit record” to post! Start with just getting used to seeing your face on a screen! And listening to your voice. It gets easier - promise! #nzbusinesswomen #nzbusiness #marketingforsmallbusinesses #contentmarketingcoach #gettingstarted

View more
March 6, 2023

Marketing can feel hard to fit in when you are busy - but you will appreciate it when you need it in

Marketing can feel hard to fit in when you are busy - but you will appreciate it when you need it in the future. Prioritise it! #nzbusinesswomen #womeninbusinesstiktok #marketingforsmallbusinesses #contentmarketingcoach #nzbusinessowner

View more
March 6, 2023

It’s been a big week with one girl leaving home and one leaving school to start Uni

It’s been a big week with one girl leaving home and one leaving school to start Uni. So a morning doing the “parenting” work instead of the “biz work” was called for! #nzbusinesswomen #dayinthelifeofasmallbusinessowner #nzbusiness #womeninbusinesstiktok #nzbusinessowner #childrenleavinghome #aucklandnz

View more
March 5, 2023

The most important part of your marketing

This is probably one of the most important messages that I want any business owner to know. I’d love to say that it came from a place of great inspiration, but it actually came from a pile of mistakes from my part and a lot of disruption that caused me…

View more
March 3, 2023

How to build a business without a ready to sell product with Maria Baker

Maria Baker, 34, was left devastated when her dream job became a reality, then was taken away from her three weeks later due to COVID-19. Now, she is pursuing a new dream to innovate women's snow pants and provide them with the best fitting snow pants, ever. Being a pear-shaped,…

View more
March 2, 2023

EP87 What Needs To Be The Key Marketing Plan For Your Business in 2023

As I record this I’ve just come off the first of my interviews with my coaching clients, recording their goals for next year so I know what to best help them with. Even though we coach and learn as a group, each one of them has different needs - just…

View more
March 1, 2023

How to make brains stop and pay attention to your personal brand with Lauren Clemett

Lauren Clemett was an already successful business owner of a marketing agency specialising in working with professionals building a personal brand. But it wasn’t until she sharted showing what she could do through becoming an author of bestsellers, and winning awards, that she realised that it wasn’t enough to be…

View more
Feb. 27, 2023

Promo How we're wasting time and money

Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses. http://beaspiderbuildaweb.com 👉 Join me on Tiktok for short video learning https://www.tiktok.com/@iamrachelklaver 👉Tune in to the MAP IT Marketing podcast https://www.rachelklaver.com/Podcast 👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/ 👉 Download our free marketing health checklist https://identifymarketing.lpages.co/your-marketing-health-checklist/ 👉…

View more
Feb. 25, 2023

Redefining your perfect niche by Narrowing the Arrow

I used to spend a lot of time getting clients to create a customer avatar/ target persona. It’s something that big companies spend a huge amount of time on- and it’s foten because they are trying to find the targeted group in an audience of BILLIONS However, for many of…

View more
Feb. 23, 2023

Your budget is not their budget Money mindset and pricing correctly

“If you’re getting frustrated when people are taking you for granted - it’s a sign you might need to put your prices up” - Natalie Coombe If there’s one thing I’ve learned from working with hundreds of small business owners, it’s that a large percentage of us do not value…

View more
Feb. 23, 2023

EP86 How To Create A Better Offer In Your Service Based Business for 2023

What can you do to improve your service based business next year? How can you make your offer more appealing to your ideal clients? And how can you work better, and improve your income so it’s win win all around? With the recession hanging about making things weird, us all…

View more
Feb. 21, 2023

What you can do on your website today to improve your ECommerce sales

“My job is not to decide how someone is going to buy from me. Why are we putting hurdles in the way stopping people buying from us?” - Tracey Smith “We want to buy from artisans. We want to buy from small businesses. We want that real human touch” -…

View more
Feb. 21, 2023

ADHD life - if I’m on a zoom ii write it down - otherwise it’s hopeless

ADHD life - if I’m on a zoom ii write it down - otherwise it’s hopeless. Anyone else? #adhdbrain #adhdbusinessowner #adhdbusinessowners #adhdproblems

View more
Feb. 20, 2023

Even when I’m really drinking it looks fake!! But the mug trick works! Have you tried it? #nzbusines

Even when I’m really drinking it looks fake!! But the mug trick works! Have you tried it? #nzbusinesswomen #womeninbusinesstiktok #contentmarketingcoach #marketingforsmallbusinesses #drinkingcoffee #

View more
Feb. 19, 2023

Creating Superfans by keeping it personal with Casey Hill

“The world we live in today is one where there is a huge ability to grow your business on the power of customer proof” - Casey Hill “When you are a small business you don’t have a huge budget, so you need to find creative ways to differentiate yourself from…

View more
Feb. 18, 2023

Who else has been settling teens and young adults into new cities this week ( and running a business

Who else has been settling teens and young adults into new cities this week ( and running a business) How we doing? #aucklandbusiness #nzbusinesswomen #nzbusinessowner #auckland #wellington #childrenleavinghome #aucklandnz #dayinthelifeofasmallbusinessowner #nzbusiness #womeninbusinesstiktok

View more
Feb. 17, 2023

What you must do before spending a cent on Facebook ads with Jo Murphy

“There’s always ways to help your business stand out in a crowded marketplace” - Jo Murphy “The ultimate goal of the algorithm is to show people content that they will like, that starts conversations, and they actively seek out.” - Jo Murphy “Good marketing is something that other people are…

View more
Feb. 15, 2023

Understanding I was what our business needed and me showing up wouldn’t “ruin” everything changed my

Understanding I was what our business needed and me showing up wouldn’t “ruin” everything changed my life! #aucklandbusiness #nzbusinesswomen #nzbusinesswomen #nzbusinessowner #contentmarketingcoach

View more
Feb. 15, 2023

Create great social media content by learning how to be a goat in a tree

“Goats in trees aren’t going “Hey, you know what? Today I’m going to be world famous by climbing into a tree.” They’re just doing normal stuff. It’s us that finds it interesting” - Rachel Klaver “So many business owners are stuck about what to write about for social media because…

View more
Feb. 13, 2023

Backing yourself to move from markets to selling in stores with Sarah Primrose

“Primrose and Co is about putting nature first. So we put nature at the heart of our decisions about our business” - Sarah Primrose “Going to the markets is like going to see your family every week. It’s been one of the best things for us, including getting to network…

View more