I know that company pages are hard work, right? I know that they don't give you that immediate feel good. You know, dopamine hit from all the likes and comments that you get elsewhere. But what I've learned with the page, my page and others, you need a target audience…
sales has such a dirty word when you talk to other linked in trainers, like quite often it's like don't sell, don't sell, and I come from a sales background, so I'm like, no, use this, use this tool as a sales tool to attract more opportunities now. I think…
here's my phone and I'm gonna do a little story for myself. Um Hi, so I am just doing a story and I want to show people are called Little Thing. So I've done my little story here and then up here at the top there is a little smiley…
I am the company pages go to expert probably globally. I'm going to call it. I'm gonna put it out there because I am the only one that's crazy enough to actually say, get out there and get amongst company pages and people like, like Michelle you little crazy and…
company pages actually served three masters. So you've got the HR team that want to attract good employees and they kind of owned it originally. So if we go back to what linkedin was back in the beginning, it's always been about HR and recruitment back, you know, over the…
the first story of the day should be an engagement post. So it can be a pole, it can be a response required, it can be an ask a question, whatever it is, that needs to be the first one of the day, because that engagement also tells instagram to…
Batching your content saves time, energy and helps you create a more consistent social media presence. This is my three step method to make the most of my time, stay focussed and create a consistent stream of content
but I want to give you an amazing hack, if you want to up your stories. So if you're not getting a lot of views in your stories compared to your follow account, here's something that you can do and I have tested this and this works super well, I…
What happens is on the first of the month, every company page, and there's 58 million of them, every company page gets 100 credits. Now, if every page administrator goes out and sends those 100 credits on that day, it's like a wave, you know, and I like to say,…
stories is what called called a fairer more content. And one of the reasons I love stories is a great for teaching you how to get used to video. So tomorrow in Harrison's podcast with me, one of the things he talks about is is if you're terrified of video,…
It’s important to think about how all your marketing is connected together. The way I think of it is like a spiders web with all the different areas of marketing working together. Your goal is to make the content, the interactions all sticky so people keep hanging around
So there is actually a free version of this. I've just, I'm testing out the bigger version of this, but with this, what you can do is you can have it loaded up for your followers, But you can also, cause I often don't see my followers on my feet,…
One of the biggest areas of confusion for small business is thinking your persona is the niche you are targeting. No! Your niche is how you SERVE your target market Here how that is different. Follow Marketing with Rachel Klaver for more tips, idea and strategy
what I would say to anyone who struggles with people pleasing is there is so much goodness on the other side, when you don't. I regret the decades I spent trying to slot myself into someone else's square hole when I'm around whole, when I'm a square, I am such…
I want to take that because you said something there around the fact you had that community. And I do think that it's really important to acknowledge that because listening to your your your story, it does feel like an overnight success a little bit, but it's because you already…
I had things in my heart of things I really wanted to be able to do in this business that I was too scared to articulate because it sounded like it was too self indulgent for me to want to even have the stuff that I really want to do…
I often have a bit of a rage thing when I see another marketing. I don't have never admitted this before, actually on on, so I'm I'm like, um, sometimes everyone again, I will watch another person who does what I do and are doing something. And I spent two…
I was watching I Tonya, which I freaking love as a movie and her mom would pay someone to yell at her before she skated because she escaped better. Um interesting magic of movie. Um But yeah, I was thinking that is like me, I need that little bit of…
the biggest thing I learned from being a people pleaser was when you're coming out of it is you have to find out what is it that you like doing? What do you like to do, What is your best stuff, what do you want to do, What do you…
It's really important because people often think that, like I actually worked with quite a lot of people who are corporate marketers or corporate advertisers and they go, oh I know all this stuff from here, like my up level here, but having a small business is completely different.
What I've learned is that it has to be business owner first, the business first, making sure that that is solid first before you start doing all this other movement for teams. Because if the money is not coming in, if the sales are not coming in, if the market…
We had a list of criteria, so we went okay, so it has to be offline because we we actually heard the couple ourselves from that it has to work anywhere, so it has to work in in Y R. O. Equally, it has to work in Auckland.
I've got three teenagers teenagers as well. Um And they say the same thing that like your life seems so much cooler, like you were able to do all these cool things. It was how do we take the things like when you were rattling around and you know, back…
that boy did. I learned this one. We grew a whole agency around me not working in my skill set and it meant that we weren't always creating we wanted I want to please people saying yes we can do this. But I wasn't saying no we can't do this.…
