The biggest email marketing mistake you can make is this: Make your emails full of stuff about you. And NOT what your email list members need to hear. Talk to them like they are ONE person reading a letter from you. Make them connect with you with your wirds Share…
How to craft a email marketing content strategy to get more conversions from your email. Use thise four part format to help you deliver a high quality email marketing experience to your list, build community, built trust and build desire to buy from you. It's time to stop undervaluing your…
Stuff having this pressure to build a “lifestyle business” If you are yhe income earner - its not a luxury you can start with! Its often not going to look lifestyle-ish at all! Its going to be about making enough to aupport you and your family. Yes lifestyle businesses are…
How to find the right tag line for your business? Dont. Its such a waste of time and energy. People dont choose you on your tag line People ahouldnt need the tag line to understabd whet you do. Tag lines go out of date as your business evolves and griws.…
Using my four stage enail markwting structure has tripled my conversion rate from emails. But best of all its created a community. I do this four type email sequence over and over again - each week we just work through. Its based around the customer journey : engagement building, authority…
Use these effective email marketing strategies to get more growth in 2024. Email marketing can bring you up to 30% of your turnover, but only if you use it in a more perosnalised and targetted way. Here's some of the ways you can improve the results from your email marketing…
Heres how i started getting much better results in my marketing- i stopped being fixated on imperfection, mistakes and my fear of failing. Success naturally comes with failure. In marketing its the 80% of what we do that doesn’t make the grade like that 20% sweet spot of success. I…
Are you getting stuck on the wrong goals? Sometimes I look back on what i used to chase in the name of success and think “what a waste!” When i started to ask myself “what is it you really want from life?” my perspective completely changed. Its helped me use…
How to create authority building posts for your small business - and what not to do! We often try to establish authority by trying to justify our position. Its incredibly hard to change a large mindset like “why you should use a coach” Instead, talk to people who already know…
Hot tip: we need time to play, not have prescibed meetings and schedules during our work week. When you give yourself time to unwind, do something you just “feel like doing” everything relaxes. You see things in a new light. Your brain has time to reslve niggles and issues. You…
Here's why segmenting your email list gets you better results: Email segmentation is one of the secret weapons for small business owners. it helps you target and personalise your emails, ensuring that more people open, read and act. If you're wanting to really dig into using email better in 2024,…
Is this marketing coach just a scammer? Lets take a deeper look into it shall we? Content marketing is something ive built my work life and business around for over twenty years. ( the last seven in my own business - Identify) id like to correct you on a few…
We know we need a website for our business, but are we expecting less from it than we should? Back in the day people used to call websites a “brochure.” While some people still just see it as a must have “expensive flyer on the internet”, it can and should…
Earn the Right to Sell: How to Create Engaging Emails and Build Trust. We need to stop taking our email list for granted, and treat them like precious community memebers who really count (because they do). Which means no more crappy emails, over blown sales pitches and all those links…
Heres how improving your brand name and overall deaign can increase conversions, reduce cost to sale and grow your business better. #smallbusinessowner #brandingtips #brandingdesign #marketingtips #smallbusinesstiktok #reallife
Turn your videos into live streams with Restream https://restre.am/ANIm If you need the words you write to be seen, noticed and remembered for all the right reasons, and to get your ideal clients, this is for you. Join Rachel Klaver and her guest Leanne Shelton as we break down what's…
If you are a small business owner who knows you need to create content but feel like you are just “adding more noise” - see it frol our sude! We might want or NEED your insight, thoughts and ideas. Because in the end its not about you. Its about US.…
Women in business: its not our job to be everything and do everything. We need to know what to give over to someone else. And its not ok for the significant others in our lives to expect us to be everything - but equally its not ok for US to…
Lately I've been thinking of myself as a GOLDFISH Not a dumb one. Or a forgetful one But one in a goldfish bowl And that bowl is my MINDSET. I've been thinking about how we can only every grow to the size of the bowl (mindset) and we've then got…
Are you terrified of failing? Worried to show your less than perfect efforts? Scared if someone's there ready to stand and shout LIAR LIAR every time you show up? (Queue The Princess Bride fans!) Or perhaps the technical stuff just gets you anxious, you feel too busy, or things marketing…
Intro time! I’m a content marketing coach who works mainly with female small business owners who know they need to be the face of their business. What about you? What is your business? #firstofthemonth #february #february2024 #smallbusinessowner #womeninbusiness #marketingcoachforwomen #marketingcoach #rachelklaver
What experience does this content marketing coach have? Well this is a little bit if what i bring to my content marketing clients. Oh and who ekse remembers flash on websites?? #firstofthemonth #february #february2024 #smallbusinessowner #marketingcoach #dinosaur
Im a small business owner #ofcoursetrend #smallbusinessowner #smallbusiness
Small business marketing has some cobtent thats way more important then the rest. I often see small business owners or their agencies gocus most on third tier then secobd teir marketing. But we need to start with first tier in terms of energy, focus and building a community. Yes take…
