Expert in your industry? Thats not enough to grow a succesful business that stands out. You need to be able to communicate how your expertise will help your ideal customer. That means showing up, taking time to build trust, talkng at a conversational level, showing personality If you dont, a…
There are five elements to an effective content strategy ( you might want to use these to check yours!) - get these five right and you get incredible growth from your results. Its not about hacks. Its about setting your content marketing strategy foundations up right from rhe beginning. Which…
Where are my other 40+ small business owners? ( or even, like me - 50+?) i reackon we are in the most powerful part pf our life and this is our time! #smallbusinessowner #50plusclub #genx #genxbusinessowner #marketing #marketingcoach #smallbizowner
Use Linkedin as a service based small business owner? Linkedin is where a lot of my idesl clients hang out so i treat my profile like a mini website - which includes having options for people to download lead generation - and this week i made it easier to find…
Solopreneur marketing is hard when business and life gets busy! Commit to your minimum output, build out a content marketing system, embrace batch creation, autolists and scheduling, and be kind to yourself. #marketing #marketingcoach #smallbusinessowner #ContentMarketing #solopreneur #solopreneurlife
If you are extremely time poor, and need to make sure your content marketing works, but isn’t going to take up too much time then this is the episode for you. Today I help my client Siobhan Richards find a manageable way for her to ensure your marketing is regular…
Wnail marketing brings in the sales! It builds trust, connection and community. So why do so many of us business owners either avoid it all together OR send truly terrible ones out? Its so good getting results from your marketing! And emails make it easy. ( from the Confident Content…
Dont just ask your ideal audience what they want - it needs to go deeper than that. Lots of things I WANT don’t meet my NEEDS. I want somthing that fulfills my needs even if i am not sure what that is. Go deep into the needs and talk to…
Starting out as a service based business owner? Dont make this pricing mistake I made when i started! My clients also often have made this mistake too. Even if your experience, mindset or pipeline doesnt quite match the price you will get in the future - make that your price.…
Small business owners : listen to your audience! when we watch, listen and learn what our audience wants and then mix it up with what they need, our content starts to really hit the market and get results #AuthenticBranding #ContentMarketing #smallbusinessmarketing #marketingcoach #contentmarketing
Storytelling that works best in businesses is using simple, everyday stories to share. we often wsit for the “big moments” but thats not what people see out. We want to see things that we relate to and understand #ContentMarketing #storytelling #freshflowers #flowers #smallbusinessmarketing #smallbizowner #marketingcoach
If you really were goung to charge qhat you were wirth in terms of what calue you bring what would it be? Pricing is not just about “charging what you are worth” as a service vased business. Its understanding your target market. Its understanding your positioning in the market. Its…
Why email marketing is the key to getting more clients in 2024. Listrn to this excerpt from Confident Content #confidence #confidentcontent #ContentMarketing #smallbusinessmarketing #nzsmallbusiness
Dropping the need to show you the best parts, and showing more of the resl parts of my business and life gave me more of my ideal customers. Real me, real connections, really goid clients for my small business. #AuthenticBranding #RealStories #ContentMarketing #smallbusinessmarketing #marketingcoach #smallbizowner #selfreflection
Make your how to cobtent more effective by changing the target audience of your content in your marketing as a small business owner. #smallbusinessmarketing #contentmarketing #smallbusiness #marketing #marketingcoach #howto
Content marketing in 2024 leaves some tactics behind , never to be used agsin, while opening up plenty of opportunities for better results too! My today walks throuh the core trends in marketing - both the INs and OUTs. #smallbusinessmarketing #contentmarketing #smallbusiness #marketing #marketingcoach #2024marketing #2024trends
Heres where us small business owners doing our own marketing get it so wrong. Lets stop doing this in 2024 We try to use our marketing to prove what we do is important. Instead of using our content marketing to just show people who already know that already that we…
Small business marketing activity needs to be based around talking to people already ready to buy. Obe of the biggest mistakes small business owners make in marketing is focussing on demographics to target their idesl customers. Instead use this process to find out how to create content that attracts your…
Need sales now!? Content marketing results can take a while to kick in. Wgat if you need sales today? In Confident Content i talk to Nick Manarangi about the three top techniques he recommends to small business owners | Digital Business ✨ #nzbusiness #marketingpodcast #nzpodcast #contentmarketing #salestips #salestraining
One of the worst things about using organic content marketing to build out your business and get those leads in is that it can take time And while it’s happening you still might need to get some leads today. Every time I’ve started a business I’ve had to do some…
Small business owner! What are you not including in your day / week because you keep putting your business before your health, hobbies and interests. Its ok to choose time for these - even during business hours. Remember: no one can see your calendar #nzbusiness #smallbizowner #smallbusinessowner #2024goals #workouttime #2024goals
Screenshot business feedback ( if its positive) and save it - its not JUST for marketing. Sometimes its just for you! Business is hard - and having a file of “feel good feedback” can help you on the tough days. Who does this already? #nzbusiness #marketingcoach #smallbizowner #swipefile #customerfeedback #customerreview…
Do free webinars and workshops actually work? I have fuce tips to make your free lead generating webinar or workshop work for you in 2024. Will people come? Do you get clients from them? Do you just need to stuff it with sales pitches? I’ve built a business successfully with…
Webinars remain one of the most effective methods to attract and convert new people to your course or coaching programme. It’s an opportunity for the participants to see you, and learn from you. It’s also a perfect time for you to explore holes in their knowledge or how to meet…
