Get better results from your marketing in 2024 by sorting out your “iceberg offer” What is that? Its our chosen core offers/, services or products you are going to become known for. 80% of your posts should refer or relate tobthrm in soneway. Get specific not broad. Choose the marketing…
Should we talk about politics in business posts, or as part of our marketing? For a long time my recommendation was to “tread carefully” and if you do, make sure it's after you’ve considered all the possible outcomes. That’s still true. However what if stating a political view becomes essential…
One of the biggest mistakes we make in our marketing is trying to get people to “get ready” to work with us, instead of talking to people who already know they need someone like us. While there is a time and a place for education and opening people up to…
We’re part two on the mission to find out where your content marketing isn’t firing. And we’re now in the middle of your customer journey and how it fits into your marketing In this episode we’re focusing on the CONNECTED stage. This is the first step after someone’s discovered you…
If you’re planning to make the most of your holiday season this year, to help set yourself up for success in 2024 then this episode is for you. Marketing requires goal setting, focus, and energy and we’re going to talk about how to get those things this week. (This is…
If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email” So today I’m working with my client Julie from Thinking Caps in a live coaching…
Are you using your business account to talk politics? Or have you decided to keep politics separate from your business? Whats the advantages and disavantages? Today i talk through these on my column -and id love to know where you sit on yhis. #nzbusiness #nzbusinessowner #businessandpolitics #politicaltiktok #marketingcoach #nzstuff #stuffnz
One of the most exciting and terrifying things you can do is launch a new business. Especially when it’s a step forward into doing something you really want to do. However after the first flurry of excitement it’s so simple to then get stuck. It’s far more scary to launch…
Confident Content: Building a three posts a week strategy One of the questions I ask my content coaching clients is how many posts they will commit to creating a week on their primary platform. Before they answer I’ll slide in “and the minimum is three”. So often the reply is…
Email marketing is so often ignored in our marketing. We take for granted the gift we get when someone gives us our email address. I reckon it’s because of a range of reasons. We all get a pile of really bad emails which can skew how we feel about them.…
Simple stories rule when it comes to business storytelling. Clients often want to tell the BIG stories but these often are too complex and the lessons and reason gets lost. So embrace the boring stories and find the power in them for your business. #storytelling #businessstory #businessstorytelling #marketingcoach #smallbizowner #contentmarketing
Getting out of paralysis often starts with asking “what needs to change to take action?” Realising all my things were things i couldnt control meant i had to dig deeper - the real change was in fact… choosing to move forward despite that in every area i can. #marketingcoach #procrastinating…
Whos putting off their cobtent marketing because they “just need to do one other important thing” You are not alone! But if you want results that make sales easier - today might be a better day to start.. #marketingcoach #procrastinating #procrastination #womeninbusiness #contentmarketing #businessownercheck
our host of Confident Content. I’m a content marketing coach who works with small business owners who know they need to be the face of their business. Today I’m going to help you become more confident in creating content that builds your authority and increases sales by giving you some…
This is going to be a controversial take but i am not especially interested in narketing analytics. I can teach you how to use analytics like any good marketing coach should but… all i personally measure is “are there good leads coming in?” And “are they converting to sales “…
Let’s give ourselves and our business an incredible gift for 2024 this year - a commitment to connect, learn, grow as business women - and celebrate success together. I had so many Christmasses where i felt so isolated. And the truth is…Finding like minded business owners is an incredible gift…
Heres to women in business supporting other women in business! I freaking loved having a day with a bunch of my group ckaching clients yesterday working on our content narketing. And my next intake is already almost full! Love my life as a content marketing coach! #marketingcoach #marketingplanner #womeninbusiness #confidencestartshere…
Who loves hanging out with other small business owners? ( me!) Today i soent the day with 18 of my content coaching clients and it was magical! We did some content strategy, content planning, played a secret santa game, had lunch and shared some of our big plans and dresms…
If you don’t have any sort of lead magnet for your business, you’re missing out on sales! It’s one of my high priority content marketing tasks with my clients, straight after ‘sorting out your email” This is part THREE of a three part live coaching series with my client Julie…
fear Renée is here you can buy it from this website! And we will send one out to you! #marketingplanner #marketingcoach #marketingplanning #contentmarketing #contentmarketingcoach
Colour me excited but there is only one thing better than buting a planner and it is creating one! This is my content marketing planner - and not only do i have a PDF version but i just got my first print versions in my hands and i am in…
Service based business owner and coming into the hardest part of the year right now? Ive been there! And a few of my clients are there right now after pivoting a little too late in the tear. Remember you are not alone and things will gwt better if you use…
Creating reels and other short form videos (e.g. TikToks or Youtube shorts) is a common part of our small business marketing these days. Yet I see so many small business owners still try to overcomplicate the process, or try to focus on trends that can be so hit and miss.…
Whats content marketing and putting your house on the market got in common? Well turns out quite a lot! Including…having lots of little finish lines to mark off - but knowing the journey still has far more to go. We celebrate a little milestone but then we keep going. #marketingcoach…
