Small business ownership can be tought! And if we are chasing “balance” things are going to get rocky! But we can feel in cobtrol of our small business and not the orher way round if we reckaim ourselves back from our business. Which one are you going to work in…
The New Zealand snall business definition covers a really wide scope of business sizes, turnover and stages!. I tend to work with small businesses who have a turnover from very small to 10mill, and have 1-15 staff - rather than the bigger ones. Where do you fit? Do you feel…
Marketing is about understanding people. Sometimes we forget… WE are peoole! Tsking a look at how we make buying decisions csn help us look ag our own marketing in a fresh and different way. Take a look at the last 20 pieces of content youve made. - would YOU choose…
We want to know who we are working with! Our brains want to connect and relate We want to feel we know the real you. So stay as authentic to you as possible - wven of its weird and quirky. #smallbusinessowner #authentic #smallbusinesstiktok
What should you do if someone takes your IP and packages it as theirs? Besides the fact they might earn off it for a bit… Copying another small business owner seems like such a dumb move. - I’ve had people steal my stuff then repackage it as theirs without modifying…
Business marketing strategy should have some competitor analysis but we shouldnt go too deep as a small business owner. We can get stuck comparing instead of focussing on our own small business marketing. #smallbusinessmarketing #businessmarketing #competitoranalysis
Marketing strategy is easier when you work with a marketing coach. We sense check and troubleshoot all the narketing strategy framework before working out your key actions. For me - being able to unlock the blocks in your small business, find out whats hollding you back, and then create a…
After working with over a thousand of small business owners one-to-one on on their marketing strategies, I know what business owners need in their strategies and action plans and what they don’t I don’t hunt around for what other people do, but every now and again I’m sent a strategy…
Marketing strategy is NOT watching a bunch of hacks and tipd and thrn applying them. If the message is not good If you are not talking to your people Thrn no anount of trends, tips or hacks will get you the customers you need. Yes! If you are on here…
Small business owners! Whos feeling tired with little to show for it? Did you know a marketing strategy can help you clarufy your goals, and help you grow your business the best way? I dont want to write marketing stratrgies that burn you out and exhaust you. Im looking for…
Marketing coach and strategy as a Wes Anderson movie? Remarkable similar to my notmal day whrn im creating my content! #wesanderson #marketingcoach #smallbusinessowner
Does money mindset affect your business, and your marketing strategy? 109% yes. And if you work with s coach youll also be affected by THEIR limits around money mindset. With a profitsble business groeing well i didnt feel i needed to shift my mindset. But i DID - because its…
While this podcast is officially all about marketing a small business, the truth is that one of the reasons so many of my clients struggle (and perhaps you too) is because there’s a whole heap of time and energy poverty caused by that juggle of parenting, and running a business…
For small business owners group coaching is such a great option - not just for the learning, Not only is it often more budget friendly, but you still get individual attention plus all the cknnection we often miss as a small business owner. How have you found group coaching? #smallbusinessowner…
Service-based business owners often undervalue what they do and then under price and under sell. My simple five step plan includes changing your behaviour around how you value yourself so you can start to be more open to changing your pricing and language and marketing to fit your true value.…
Whats the best small business marketing strategy asset you have? Yes you need to know yoyr offer, your target market, your pricing strategy… but you also need to maximise this top marketing asset. Are you? How could you yse it more? #marketingstrategy #smallbusinessmarketing #marketing
What should your marketing budget be? Marketing budgets are often neglected by small business owners- and people dont jnow jow much they should be spending. I have a formula that can help you check if you are spending too much or too little. - and how to check it against…
Lets Diagnose your marketing block or issue! Marketing does work - if it isn’t working for your small busines here are sux common reasons why. Whuch one fits you? ( there are lots of other reasons - so hit me up if you want to figure it out ) -…
Marketing strategy includes looking at where you position yourself. Price is part of that story. If you say you are a luxury brand but you are super chesp, we have a messaging problem. Marketing strategy helps us sense check that what you sell, how much it is , has a…
Small business marketing can change from small business to small business depending on the size, turnover, type, stage and target market. So make sure anh of the small business marketing advice you take is filtered first though the lens of “is this a fit for my business?” ( this is…
Marketing strategy needs to reflect your big goals as a business owner. If your marketing strategy is not getting you the results you want for your business ( and you are taking the actions outlined in it) maybe the strategy you need right now is different to the one you…
ChatGPT - heres where people are going wrong. You need to know your brand voice backwards befire using it. Because you need to be able to tell what is your voice and what feels generic. ChatGPT is fast but can also be bland. If you dont know your brand voice.…
Markwting 101: When we show up ax we are, it helps both the people who love us find us, AND the people who dont, actively not choose us! Both are good. Marketing strategy is all about findjng our ideal customers and drawing them in - so this is such an…
Small businesses grow only to as far as the business owner’s mindset - is this triggering for you? What are you limiting in your small business success because of your mindset? What do you need to shift? Is it around profit? Growth? Types of clients? Ideal offer, positioning? Challenge yourself…
