I once swore I’d never run a free challenge. And here I am, with two completed and done at the time this podcast goes live. I blame my amazing client Sheryl Takayama, who is part of The Content Masterweb. As part of our coaching, I want my clients to explore…
Heres the most important marketing strategy action for amall businesses if you want tk grow through content. Its the fiftrn stage of your marketing customer journey. But its the most important step of all. Its communriy - and most of the time the best way to build it is with…
If Linkedin is on your list of platforms you need to do better on in 2023, then this episode will get you taking notes and even more importantly taking action on your marketing this year. Linkedin has long been one of my favourite platforms, but one thing I do badly…
Small business owners : ask yourself these six questions to make sure your marketing strategy is going to give you a business you want to own! Marketing is about amplifying your ideal offer. That offer needs to aligh with your hoals. #smallbusinessowner #smallbusinessmarketing #smallbusinesstips
Small business ownership can be rough! Sometimes we can feel isolated and alone - and showing up online can help us find our communtiy of likeminded people - and help our ideal audience find us toi. If we think “im here to serve” it helps us shift out of our…
Marketing strategy 101: getting your ideal cusomer isnt about talking to a demographic ( especially as a service based business). Its aboyt attracting people who love your values, and relate to who you are. You then get the besf type of custoner for you ( and it makes content much…
New Zealand small business owner? If you aren’t getting leads sales from your content marketing strategy, then its time to change that! ( because thats what our content marketing is for! ) Small business marketing strategy is meant to lead to actions that lead to new business- right? So lets…
Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses. http://beaspiderbuildaweb.com 👉 Join me on Tiktok for short video learning https://www.tiktok.com/@iamrachelklaver 👉Tune in to the MAP IT Marketing podcast https://www.rachelklaver.com/Podcast 👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/ 👉 Download our free marketing health checklist https://identifymarketing.lpages.co/your-marketing-health-checklist/ 👉…
Marketing doesnt need to be expensive! Word of mouth marketing had build many multi million dollar businesses - with very little other marketing! And anyone can do it! Treat every client well, and connect with them. Marketing happens at every touch point with that person. And its free! #marketingstrategy #smallbusinessmarketing…
Marketing strategy starts with knowing what we need to tell people. Content marketing is saying it in a way that people resinate with. And that offen means telling very simple stories. Stuff you think is boring. Big exciting stuff? Its harder for everyone to relate to. But choose an everyday…
Marketing strategy should reflect how you want to run your small business. For me - i really hated the scaling issue of having to have long one-on-one sales /discovery calls for free as part of my process. Yes i still have sales calls, but often these are very short, andcjust…
Service based business models normally fir into one of these three areas ( and many service based businesses have a mix of these offers) - problems happen when you use the same pricing models for each part of the business. For service based businesses the key is to ensure that…
Your small business has a very important asset - YOU! How are you looking after your small business if you arent looking after yourself? ( sometimes in means blocking out time in your workday to refuel your body or get some movement in) Your small business will thank you for…
Marketing strategy for small business includes creating content for each stage of the customer journey. This stafe is my weakest one ( and i explain why). Its also one if the most important to get people ready to buy from you. How can you add THIS to your business. Let…
Marketing strategy must meet the needs and goals for you as a small business owner. We need to sense check - is our goal even possible with what you are offering, to your idesl client, at the price you set ? If not, thats something we need to fix first…
If you don’t know this deep inside your soul, if it’s not something you think about when you create your content, you might end up talking to the wrong sorts of people, or letting your ideal customers go to someone else I was that once! I struggled to really own…
Service based business selling to other businesses? Knowing the ideal size and stage of business you wll focus on as a service based business is essential - because the marketing activity and sales process for each type is vastly different. No one type of business is better than another -…
If you’re stuck in your marketing and you aren’t sure how to get unstuck then this episode is for you. We’re going to use ten different types of problem solving techniques, that you can use in any area of your life or business, to help unscramble the problem, work out…
A Content marketing strategy only works for small businesses if we get the five key types of content balanced and talk to different stages of our customer journey. How to and tip based content is one of the big ones content marketing coaches recommend but we often make too much…
A Marketing strategy and action plan for small business? Use the marketing stratrgy school - a platform that guves you life time access, strp by strp training, a full strategy template AND two hours one on one with a experienced small business marketing stratrgist , #greenscreenvideo #marketingstrategy #smallbusiness #smallbusinessmarketing
Small business marketing strategies often include activities that take up time. We swap high budget activity for time intensive activity. Especially if you want to grow through free marketing. So you need to be ready to change habits, and make time for your marketing as a small business owner. .…
Content marketing strategy for small businesses in book format? In a jargon free style with a bunch of stories and personal learning? This is definitely one of my favourite ways to help you as a small business owner understand content marketing. #contentmarketing #contentmarketingstrategy #marketingbook #marketingcoach
How to build out your content marketing strategy for your business, and create content for each stage of the customer journey PART ONE of FIVE - and today we are focussing on REACH or growing an audience. . #contentmarketing #contentmarketingstrategy #customerjourney #contentmarketingcoach
Marketing strategy tips if you are on a budget. Teaching yourself marketing for free for your small business is possible. Heres what i advise if you are wanting to stick to do it yourself marketing - and how to give yourself the best results. #marketingstrategytips #marketingtips #marketingstrategy #marketingcoach
