hashtag are essentially a search term. So for those of you that don't understand how they work, people will follow hashtag So I follow hashtag like NZ business or marketing tips or Canberra ideas or whatever the hashtag is. And then posts that have the hashtag will show up on…
you'll notice that I have hipster mom in my name. I have plenty of Children around, but you will not see any photos of Children on my feed or anywhere in my business. And that's a very intentional thing. Um, so it's an it's an interesting kind of arrangement refreshing.…
How often should we post? That's a really good question. So what I normally recommend that you do is that you post um as long as much as you can be consistent with. So I I post at least every day monday to friday, sometimes as a day, but normally…
One of the other things that's really changed with instagram is the captions or the writing underneath the image have become really important. In fact, often people will spend all my right, almost a mini blog underneath. And one of the reasons that we do that is that actually it…
the first thing that's really changed with instagram is you no longer have to have a beautifully cohesive grid. When we first science website, okay, you need to have it looked like, you know, a beautiful puzzle piece or it has been these specific colors and it has to have…
I can say that as a service based business, I get leads and sales from instagram, too. And if you've seen my marketing I'm not a hard sell. Er um we're about trust based marketing. For me, instagram gives the opportunity to share in a whole variety of different ways…
I had this conversation with a client earlier this week. The target market is 35 plus women and she had this idea that Instagram is for younger people. Most the purchasing decisions for 35 plus women years old are actually being made on Instagram at the moment. So it is…
and my tip is to get on Pinterest and to look through beautiful images and scroll and scroll and scroll and something will come to you that will stand out to you. And it will be a beautiful vars or it will be a type, it will be a color,…
it's never about this is bad, this is good, it's about what's your intention with what you're doing? Do you want to create a soft, natural immersive place for people to relax into and spend their time in there, then go ahead with a beautiful natural rotten linen beauty. I…
I was an editor at Marie claire. So I'm absolutely loved the neutrals, fashion trends and minimalism and you know, maximum is um, and all these different things. So the reason I use Bright is a very conscious decision in that I want to stand out are you san serif…
polls are very popular on like them and as a professional, I need to tell you that they are a great way to to get engagement. I personally hate Poles. Um I feel that overused. I feel like they don't, people often don't use them. So my only recommendation is…
I had the three different types of product shots that I recommend you take. So if you're starting to shoot your product, one is obviously beauty showcase the beauty of your product. Um The next one I recommend you take is show how it solves your client's problem, so educate…
If you've got great product photography, like if you're using them on your website, you've got them on your socials, you can use them in your emails. Um, you know, you can use them across everything. You can even create video with them and all those different things. You are.…
so this is my instagram account. Um so there's there's my instagram and if you, if I go into this one, this is a carousel post. If I just swipe it, it has a whole lot of different images like that, that's a carousel post and on instagram you can…
If you're a small business person and you could spend an entire day to get one, okay, flat lay that you have to chuck 10,000 filters on. And is that a good use of your time? Maybe not? Maybe you'd be better off posting your products to a photographer who…
if you click on here to create a post, it actually shows you a whole lot more other ways to do it. Um and I think that's really important. So you can add a photos, you can just add a photo, like anything on your computer and load it up…
one of the reasons I like linkedin is Lincoln is one of the only social media platforms where you don't need an image to post. Um, and so that makes a huge difference. And often my ones, um what, I don't know what that question means. So what I do,…
I don't have a conversation with this person. And she said, I hate social media, I hate using social media. I hate, I just feel like it's all a waste of time. And I said, but would you happily spend time 20 minutes talking to a customer in a shop?…
I think setting up a small studio space at home with good natural light is essential. Um, I think, um the thing, so when you, the difference between working with a professional for product photography is that I can set up the lighting and I can shoot from six AM…
you can shoot really great product photos you don't at home with a really small and simple set up near a beautiful window with a lot of natural light, white walls, white floors, white ceilings. You don't want any weird color costs coming into it. Um you know, imagine a…
One of the things that I recommend you do when you're when someone requests and joins with you. Hello, carol lee. Um, is I recommend going into your act into the activity. So one of the things that are always say is if someone asks me to follow them or…
Todd Herman is a psychologist who works with the top athletes in the world and he calls it, creating your alias, creating your superman and part of that is your wardrobe. Part of that is your branding colors. Part of that is the phrases you use. So when we think…
