Videos

I'm not avoiding bright, but it's because I literally have a separate business wardrobe. So when I'm on camera for the majority of time, they are closed. I don't actually wear out like they're not my normal clothes, but they are when I put them on, they are authentically me.…

I think we're all held back by our own perceptions of ourselves, of our doggy face when we wake up in the morning, this is who I am. But you know, all of us can transform into Angelina, Jolie superstars in the right studio, in the right lighting, with the…

I often put in people's marketing strategy, is that one of the things I wanted to do is go and get a proper brand shoot and the reason I put that in this partly because you get heats of photos that you can use your social, which is great. You…

in your featured section, you can add any press about yourself, any blogs, you can even Lincoln posts in here um that we worked really well and what I recommend, I was listening to another, um Straightest. Her name is Judy Fox. She's a specialist in London, like a major,…

under our name is the most important part of the entire profile. It is your headline and your headline needs to be really specific on what you do so that people can share with you now. It's interesting, is one of my goals was to actually get more keynote speaking…

One of the cool new features that linked and brought in last a few months ago was you can now record a 32nd video. So if I click on this and view the cover story, it actually comes through with me talking was it? And you can see me talking…

The other thing that you should have is a banner, so you can see on that banner there, it's got another picture of me. So that's a really good way to brand yourself. It's got our branding, so it's got the colors and the branding of where we've got a…

So this is a profile. I want to walk through a couple of things with you. First, the first thing you need to make sure you do is you have, you need to have a really clear profile picture that people will recognize as yourself. Now at the moment, that…

I was really against putting my face in front of veto for that exact reason because I'm not selling me, I'm selling these products, there's a purpose for it. Then at the same token you are, but then you've got to be able to remember, I'm just putting my face…

They are the ones who say, um, I grew 20,000, look how successful man, I grew 20,000 followers overnight, and they'll be like, and they're like, why would you do that? And I'm always like, is that because that really big famous account shared your post? And that's how you…

I think, um, it's not a race, you're not competing with anyone. Sure, putting products on the market is a competitive thing, but that's just reality of business. But what you achieve an X amount of time versus what somebody else has achieved are two very different things and should…

And I think that the price point, the actual functionality of the brand or your business for me, and this is I'm so glad I did was the starting point. The fun designed, frilly bits involved in that at the end stage is the end stage. And I don't think…

did you when you worked out your pricing did you take into account the time it would take you to make or pay someone at some point to make it? Yeah that was that was baseline. But that was um that's also come with the future thought of it and…

my washing powder is both a laundry detergent and a dishwashing powder and one. So you use it for cold water with your clothes and then hot water in the dishwasher. But because you brought one bag and then divided into areas of your home or your flat, you've nailed…

I think that people make assumptions with with people in your age demographic is that if you've grown up in social media and you you're savvy with using it as a personal user, that that means that you're going to automatically know how to use it in a business context,…

Anyway, I could save money was also going to be the better option for me anyway. But being the first to know what I need to do, not constantly paying somebody to give me the advice, literally go if I can't figure it, like literally in the trenches, if you…

the best thing for me from the start was just investing in myself and figuring out what I needed to know. And then also finding the people of whom no more than you, because then you've got really specific questions to ask, right? This is basically going in blind and…

now when it comes to marketing overall, it's your social media posts, it's your online thinking about what you're gonna do to change your imagery to make sure that it's a bit more festival fitting in, have a look at your product descriptions and then also look at your emails,…

last of all, we've got the christmas is Tomorrow shoppers now, I used to work in a retail stories to manage one in Sydney, It was beautiful, it was educational toy store and I was so proud because I managed that. We had like a huge sales target and I…

and with black friday, if you're gonna do black friday, go hard but go hard with only a few skews, so have products that you've either had up for a long time, they've been sitting around, haven't moved or super specials or things that you have on high margins all…