2. Plan out a content strategy that spreads your content across each stage of the customer journey. 3. Create core evergreen ( repeatable) content for your connected, nurtured, yours stages 4. Use automation/ scheduling to have them run on autopilot. 5. Top up with new and fresh content for your community ( email marketing) and new audience ( new people.) ( it also helps to have a regular time each week for marketing that you stick to!) #overwhelm #smallbusinessowner #marketingtips #marketingsmallbusiness