A Content marketing strategy only works for small businesses if we get the five key types of content balanced and talk to different stages of our customer journey. How to and tip based content is one of the big ones content marketing coaches recommend but we often make too much of this! If you are making more than 20% of this type of content you need to make changes. If you are making this content and not getting comments and saves you need to make changes. This content wont bring people to the ready to buy stage though… We cover that in part three! #contentmarketing #contentmarketingstrategy #marketingcoach #smallbusiness