I had this conversation with a client earlier this week.
The target market is 35 plus women and she had this idea that Instagram is for younger
people.
Most the purchasing decisions for 35 plus women years old are
actually being made on Instagram at the moment.
So it is actually a really good place to be.
Um, you don't have to go on every platform.
And I think that's one that's really important is it's really important to think about where you are and who you're going to be and what you're gonna be
doing.
Um, and so you have to think about how you're gonna focus that, but generally if there are 35
plus they should be on there.
Obviously gen z is on there as well and the youngest are also one there, but from purchasing
decisions, we're making our purchases from 35 plus.
So it is really important to remember that there are lots of people who are using it for that.
They are moving it more to a shopping platform.
So if you are products based business, you definitely need to be on there