Are you getting great engaement but its not translating into actual business? Perhaps you need to stop chasing engagement and instead focus on creating a range of content that builds out a full content marketing funnel. That has been the change for me over the last 12 months and its also been the build ive worked on with my coaching vlients. Yes we still want engaement on about 30% of our posts - but the other 70% should be focussed on bringingbpeople closer to sale #smallbusinessowner #contentmarketing #marketing #smallbusiness #auckland