Hi!
I'm Rachel Klaver, the author of Be a Spider, Build a Web
And here's a little bit about the book!
BE A SPIDER, BUILD A WEB walks you through how to build out a sticky content web that attracts, retains, and converts visitors into paying customers.
You'll learn:
Why you need a trust bridge
How to identify your content anchors
How to narrow your message
How to create a content plan
Why you need different types of content
How to build your own content web
And you'll experience growth, more sales, and success as you learn and apply the framework to your small business
Be a Spider, Build a Web is more than a how-to book. It's a story of learning through mistakes, finding redemption and using new ways to build a business the best way - through building a bridge of trust, and a strong and sticky web of content that helps people come, stay and choose to work with you.
You can listen to Chapter Two for free on the MAP IT Marketing Podcast
If you're a small business owner looking for a content marketing strategy that aligns with your values, builds your business the way you wanted it and still find it possible to balance marketing with everything else on your to-do list, this is a book for you.
