Before 2020 i ran full day workshops for free that built my business from a very broken place. I attracted my ideal audience l. Between then and how i had to use webinars. I now use both but my half day free content marketing workshop is my core marketing activity to attract my ideal coaching clients. Heres a wee look at my behind the scenes prep the night before . . #marketingcoach #freeevents #contentmarketingstrategy #nzbusiness