Being an expert and the most knowledgeable person in your industry doesn’t 🟰 success! Often lesser smart people will see more growth, more business. While you struggle. Why? Because they talk to people where they are at. They emotionally connect with people at a deeper level thsn just intellectually This is the secret to building a business around your expertise #marketingcoach #storytellingtips #smallbusinessowner #smartpeoplerule