our host of Confident Content. I’m a content marketing coach who works with small business owners who know they need to be the face of their business. Today I’m going to help you become more confident in creating content that builds your authority and increases sales by giving you some hooks to try. I’d love to know which ones you give a go. If you’d like to let me know how you’d find the podcast, please send me a message via confidentcontentpodcast.com - I’d love to hear from you!

Today I walk you through how 

Let’s get working!

In this episode we cover:



• Why we need to have posts introducing ourselves


• What stage of the content marketing journey this includes


• How to make these about your customer more than about you


• What hooks you can use to draw people in


• How I’m planning to use them in 2024 for both posts and videos

Important Links

Come to Rachel’s Free content strategy workshops (https://www.rachelklaver.com/events)

Register interest for Rachel’s content coaching programme (https://www.rachelklaver.com/Group-Coaching-Programmentent-marketing-master/)

Get a FREE copy of THE MARKETING FIX (https://identify.ac-page.com/the-marketing-fix)

Rachel’s SUBSTACK (https://hellohumanbyrachelklaver.substack.com/)

Rachel’s YouTube Channel (https://www.youtube.com/marketingwithrachelklaver)

Join the My MAP IT Marketing Strategy School (https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/)

Become a part of our Facebook group (https://www.facebook.com/groups/MAPITwithRachelKlaver/)

Buy your copy of Be a Spider, Build a Web (https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses)

Important Links

Come to Rachel’s Free content strategy workshops (https://www.rachelklaver.com/events)

Register interest for Rachel’s content coaching programme (https://www.rachelklaver.com/Group-Coaching-Programmentent-marketing-master/)

Get a FREE copy of THE MARKETING FIX (https://identify.ac-page.com/the-marketing-fix)

Rachel’s SUBSTACK (https://hellohumanbyrachelklaver.substack.com/)

Rachel’s YouTube Channel (https://www.youtube.com/marketingwithrachelklaver)

Join the My MAP IT Marketing Strategy School (https://toolbox.identifymarketing.co.nz/my-map-it-marketing-strategy-course/)

Become a part of our Facebook group (https://www.facebook.com/groups/MAPITwithRachelKlaver/)

Buy your copy of Be a Spider, Build a Web (https://mymapitmarketing.com/products/be-a-spider-build-a-web-sticky-content-marketing-for-small-businesses)

See omnystudio.com/listener (https://omnystudio.com/listener) for privacy information.