And then you need to really think about trying to avoid store wide profits.
Now I've got a couple of clients will be listening to this going, I feel like you're talking to me and I am,
I'm talking to you.
I know that you fall into this trap.
You do not need to do store wide discounts.
You can have them just on a particular type of clothing, you can have them on a
particular line.
It would be better for you to have rolling discounts across different things.
So for example, you might have, I'm gonna I'm gonna use clothing, you might go
20% of pants this week, 20% of tops next week, 20%
off for 10% of such and such the following week.
If you're going to do that discount thing, but you should never do across the whole store
because you are attracting the wrong type of player you are attracting.
And I'm sorry to say this to Briscoe's the Briscoe's people who only go and shop on the sale because apparently
sometimes their sales of Briscoe's