Hello and welcome to map it marketing.
This is the very first episode of my podcast, Map it marketing with me, your host, Rachel Klaver.
I'm a marketer that owns a marketing agency that helps small business owners become more/confident and capable of their marketing and I'm super excited to be starting this/journey with you.
I've been planning this podcast for almost a year, which is very unusual for me/because I tend to have an idea and then jump straight into it Last year.
2020 was a year like no other other, I think you can agree with that./And for us as a business, we were very busy helping small/businesses train and up skill to help themselves in the digital marketing age./We wanted to make sure that everyone we worked with was able to become more empowered and/confident and capable./We got some great wins last year, but we also got a few losses and we/learned a lot about how people learn how people need to get help and support/and how we could help and serve people better./We've always had a huge giving side to what we do./And so this podcast is to help you as a small business owner, become more/confident and capable with your marketing even if you never work with us/because I believe if we all improve our marketing it benefits/everybody./So I'm looking forward to sharing with you some elements of insight/and depth that I have and then also introduce you to experts that will/help you with your marketing along the way./Now I feel like that's enough of an introduction about this podcast as a whole.
So I want to talk to a little bit about why it's called Map It because that will help underpin/everything we do and map./It actually has five key components, all made up of the letters./M./A./P./I./T./Map it so at every episode I'm gonna tell you which one we're going to focus on./But at the end we're always going to use the A./Which is our activator which is act or take action./So we're gonna go through with those very carefully first./But first I wanted to share with you a little bit about why it's called Map It.
I am started identify around six years ago./Originally it was a doing agency which did not suit my personality at all./And we grew very fast and it was a business that had quite a good name in the/workplace at, we won awards but it was not a business that/filled my heart./It was a business that was intensely flawed because I had never run a business and run teams/before./And there was all these things going on.
And 3.5 years ago we came to this crux point of/realizing that something had to change./Now I'm going to share with you more in depth around that in the second episode because I want to/talk to about one of the other parts of map, which is the T which stands for trust,
but I wanted to share with you why we started this because quite often with small/businesses when we're under pressure and stress, it's very easy to phrase./It's very easy to stop and think I just can't do this or we get/information overload./Even listening to this podcast could be adding to informational overload and I obviously don't want/that, but it's very easy for us to become over sensitized to everything that's going/around and not knowing how to take that first step./Action is such an important part of what I teach our clients and anyone that/will listen to help you with your marketing./And so 3.5 years ago, we were in a very dark place, We weren't making any money./We had some clients have managed to stay with us, even though we did not deserve to keep them./I had staff who, who might have been working what they were doing, but it didn't fit with where I/was going./So we had a huge impasse there and I knew something had to change.
I created a day of training a free day of training and it was called/Map it
MAP IT stands for something and I'm going to quickly go through with you what those five/things are.
M is for Map A is for action, peers, for promote eyes/for invest and tears for trust./And these were the five components that I had worked out that one/we needed to have more of in our business um to the ones/that we have seen the biggest wins within our clients when we've seen the clients work./And also it helps people pin together and understand marketing in a/non technical way./I think that many marketers often will give us jargon and words/that help us just become more confused./It confused with words.
We need a map and I'm gonna talk a little bit about that./So in the five areas, Map Action promote, invest in trust.
We start with thinking about a marketing map./Now some people would call this a strategy, some people might call it a customer/journey and some people might just put it, put odd things on a piece of paper/and making it connects somehow./But the reason I call it a map is it gives us a plan of where we're going.