Living by your own strong ethics around consumerism and the environment while growing a manufacturing and ecommerce business is not without its challenges.

Our guest today - Sarah Primrose, the creator and founder of Primrose and Co has managed to do just that, and successfully moved her business from one that sells at markets, to a brand that is now sold online, and via a range of retailers both here in New Zealand and beyond.

Sarah’s background as a chef, food stylist, menu and recipe developer, nature explorer, avid gardener, keeper of chickens and sheep has helped her create a business that truly reflects her own style and passions. She grows some of the flowers in her products on her beautiful lifestyle block surrounded by gardens, native bush and rolling hills, where she lives with her partner Scott and a menagerie of dogs, cats and other animals.

Primrose & Co is all about knowing where things come from, where they end up & how we can live more sustainably with Earth Mother & Our Planet. Putting nature at the heart of her decisions, Sarah’s entire brand message is seen through the types of packaging she uses, and how she aligns herself with other businesses and influencers. She’s worked hard to create product packaging that’s refillable, reusable or compostable as part of her sustainability values.

She’s definitely had to step over more than her fair share of hurdles and had to take risks to see the growth the business is now experiencing.

I’ve had the privilege to watch the progress of Sarah’s business right from the early days, personally use her products and last year we got to work alongside Sarah. I consider her one of the most “sunshiny” people I know. She truly lives and breathes her values, and this podcast will inspire anyone with big dreams and goals, but has started off small, with a tiny budget.


During this episode we discuss the following:

1. How small businesses have the flexibility to change and adapt
2. The importance of growing a business that fits in with your ethics and values
3. When and how to take the leaps towards growth
4. The importance of having people around you to be your cheerleaders
5. The lessons learned in moving from markets to retail stores
6. The importance of growing and maintaining a trusted brand