MIM EP 3: How to make brains stop and pay attention to your personal brand
Guest: Lauren Clemett
Lauren Clemett was an already successful business owner of a marketing agency specialising in working with professionals building a personal brand. But it wasn’t until she sharted showing what she could do through becoming an author of best sellers, and winning awards, that she realised that it wasn’t enough to be the best - you need to make it easy for people to KNOW you are the best
Lauren joined forces with Annette Densham to then found The Audacious agency - specifically designed to help coaches, leaders and consultants become a known brand to help grow thriving businesses
Lauren’s full of information based around her years of neuropsychology learnings, on how the brain sees and understands brands
This is such a full, powerful episode of gems and ideas for any small business owner
During this episode Lauren and Rachel discuss the following:
Why you don’t want to get to the “WOFTAM” stage (and why that’s the point she normally meets her clients
How to avoid the “itty bitty shitty committee”
Why understanding the Amygdala (in the brain) can make us a better marketer for our businesses
Why it’s important to avoid shiny object syndrome
How you can position yourself as an expert.
The Brand Navigator, Lauren Clemett is an International award-winning Neurobranding expert.
Told as a child that she had word blindness and would never be able to read or write properly, she went on to become a 5 time best selling author and multiple award winner, using her dyslexia as her greatest asset - helping others understand how the brain sees brands.
She has worked at leading advertising agencies and in brand management for over 30 years, has helped launch hundreds of global brands, and appears in worldwide media and on podcasts and summits as the sought-after branding specialist.
Lauren will teach your audience how to overcome overwhelm and get a clear direction to brand, market and promote themselves to stand out from the crowd and be well known, well-paid and wanted business leaders.
