I once swore I’d never run a free challenge. And here I am, with two completed and done at the time this podcast goes live.
I blame my amazing client Sheryl Takayama, who is part of The Content Masterweb. As part of our coaching, I want my clients to explore any part of content marketing they need, and Sheryl wanted part of her activity to include a challenge.
Sheryl’s a weightloss coach, specialising in helping people thrive on a low carb lifestyle. Her challenge was based around sharing photos of food, trying recipes and winning food as prizes.
My challenge was on how to best use chatGPT - and was a fair bit more intense! (The challenge I’ve just run recently was on Tiktok and also intense. I’m sure it’s a marketing thing!)
Problem was, though I knew how to do it in theory, I had always avoided running one myself. As a coach who leads by example, something had to give.
So in February of this year, Sheryl and I both ran a challenge for our own businesses in the same week. This week happened to be a few days before a catastrophic Cyclone hit large areas of New Zealand.
In this episode, we share what went well, and what didn’t. We talk about our decision to continue on in a time of stress, and what impact the challenge had on our business.
We also share what we’d do differently next time.
If you’ve ever thought about running a challenge, or have and it didn’t go as expected, this is our honest take, or learning and advice for you as you make that call.
Check out my book: Be a Spider, Build a Web: Sticky Content Marketing for Small Businesses.
http://beaspiderbuildaweb.com
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👉 Read our blogs https://www.identifymarketing.co.nz/identify-marketing-blog/
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#businessgrowth #contentmarketing #marketingcoach #marketingstrategy #smallbusinessgrowth #nzpodcast #nzauthor #marketingbook #marketingpodcast
Rachel Klaver I Identify Marketing I Content Marketing Strategy and Action Plans I Orewa, Auckland NZ I Albury/Wodonga Victoria Australia
